
A guerrilla campaign for Superette is leaving quite an impression so-to-speak. Indented plates were installed at a myriad of bus stops, mall seats and park benches. As seen above–people leave their seats with an imprinted ad campaign on the back of their legs.
(more…)
posted by Oberholtzer Creative Staff at 12:01 am

Danish strategic brand and design agency, e-Types have opened a concept typographic pop-up store appropriately named ‘Playtype’. The store’s launch coincided with the redesign of their online type foundry playtype.com. To learn more go here.
posted by Oberholtzer Creative Staff at 10:07 pm

NYC based designer and photographer Luke Connolly a side project on Tumblr called NYC Type that is worth a gander. He explains the idea behind the project:
The inspiration for NYC Type came from my recent move to Manhattan. As I wandered around in my first days here, I noticed that the typography on the signs around midtown ranged from atrocious to amazing. I wanted to figure out a way to collect the gems for my own inspiration and share what I find with others and engage the design community here.
posted by Oberholtzer Creative Staff at 12:11 am
Going Solo. from Studio Botes on Vimeo.
Here’s a well executed stop-motion piece by South Africa-based Studio Botes on what it takes to go solo and establish your own design business with advice from local and international designers.
posted by Oberholtzer Creative Staff at 12:01 am
The Alphabet from n9ve on Vimeo.
“The Alphabet”, an animated short by Alessandro Novelli features morphing letters of the alphabet—each letter in the sequence represents the first letter of a type of font. Enjoy!
(more…)
posted by Oberholtzer Creative Staff at 2:56 am

JR, an ambitious photographer and recent recipient of the 2011 TED Award, has recently released a video short based on his exhibition work completed while in Shanghai called ‘Wrinkles of the City’ that is worth a look.
(more…)
posted by Oberholtzer Creative Staff at 2:47 am
Comments Off

For the last couple of years Nicholas Felton has obsessively documented his daily life with arbitrary statistics—the eventual result of his data collection are stunning visualizations in infographic form.
With the release of his Daytum iPhone App you can now do the same. Daytum enables you to record and visualize data about your own life. You decide what to keep track of and Daytum automatically creates the graphs. To learn more or to download the FREE app go here.
posted by Oberholtzer Creative Staff at 2:26 am

“A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse.”
-Paul Rand
To see our full archive of quotes see below: (more…)
posted by Oberholtzer Creative Staff at 1:38 am


Given the recent buzz Ted Williams has received from his viral youtube video we felt this homage poster to the most viewed videos of 2010 was worth a mention. For details on the designers process go here.
posted by Oberholtzer Creative Staff at 1:59 am

To coincide with their 40th anniversary, Starbucks is set to launch a redesign of their logo. Starbucks CEO, Howard Schultz, says that the new logo embraces and respects their identity while evolving into a company poised for future success. In this video, the CEO says that the logo at the core is the same, but with the Siren superseding the original wordmark, Starbucks positions itself to complete their goal of merely being a purveyor of coffee.
posted by Oberholtzer Creative Staff at 2:46 am