Here’s an interesting concept for animal and plant conservation. Lacoste is one of the first companies to join in on the effort.

Save Your Logo creates an opportunity for companies represented by a plant or animal in their logo to contribute to the conservation of that species.

Wash up with typography soap!

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The Feast Conference brings together innovators from across industries and society to empower, inspire and engage each other in creating world-shaking change. Find out more here.

Design is the application of intent—the opposite of happenstance, and an antidote to accident.
Robert L. Peters

A while back we discussed the redesign of The Franklin Institute which was created by Red Tettemer as part of their advertising campaign. We have to admit, the campaign was solid, but the new mark along with the revised title was an absolute train wreck that created quite a stir within the Philadelphia design community.

The Franklin Institute “quietly reverted back” to its original name, spokeswoman Stefanie Santo told the Daily News yesterday. The reason being that it was confusing to the public. Respectfully, we say: “Duh.”

“The Franklin Institute is the name that, for more than 185 years, Philadelphians have associated with innovative programming, exhibits and educational outreach,” Stein said, frankly.

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We seriously have some doubts about this one. The 6-color rainbow flag that was conceived in 1978 by artist Gilbert Baker has evolved into an iconic symbol for gay pride. Studio360 with Kurt Anderson has asked Worldstudio (as well as listeners) to redesign the gay flag to “bring it into the 21st century?” Are they serious? While their intentions may be good, this design exercise is a bit misguided and feels a bit self serving and presumptuous. Thoughts?

One example of a proposed redesign:

VC poses the following question: Why redesign a symbol that resonates so well with its community? Peek here to see a few of the design concepts proposed.

Pentagram takes on tobacco.

This month the Senate approved new legislation that will heavily restrict the nicotine content and marketing of cigarettes, including the requirement that colorful ads and displays be replaced with black-and-white-only text. The bill is expected to pass in the House and President Obama has said he will sign it. For a piece in its Sunday Perspectives section, the St. Petersburg Times asked DJ Stout what cigarette companies might do to follow the new marketing rules. (The full article is print only; we’ve posted it here.) Stout suggests that to comply with the new crackdown, cigarette manufacturers like Marlboro should embrace the restrictions and make cigarettes look truly dangerous. This, of course, will still appeal to a core group of smokers.

“Over the years there has been an onslaught of public awareness messaging about the evils of smoking,” says Stout. “Unless you’ve been living in a cave for the last 50 years you are very aware that smoking is not only bad for you, it could very likely kill you. All smokers know this for sure but it doesn’t deter them.

“Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.”

Mos Def is trying a different approach this time around to launch his new album The Ecstatic by creating a Music Tee. Here’s how it works:

The album will be embedded in the shirt, and follows The Original Music Tee- a ‘mix tape’ shirt containing album art on the front and a play list on the back. Each shirt has a hang-tag printed with a URL and a unique code allowing the purchaser to download the music from the album.

The music/fasion company Invisible DJ, came up with the concept and is working with the fashion designer LnA to develop the tees. For more on this peak over at Pitchfork.

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To mark the start of Recycle Week in the UK, a team of artists led by Robert Bradford collected 200,000 aluminum Coke cans and recreated a 1949 billboard ad originally created by artist Haddon Sundblom.

“At the end of Recycle Week [June 22-28] each of the 200,000 cans will be recycled saving enough energy to keep a television running for seventy years.” According to Coke, if you recycle your used can, it could reappear on the shelves filled with yet more tooth-endangering flavoured water in just six weeks.

Peak below to see Sundblom’s original.

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Dig this eco-friendly piece produced by Edina Tokodi. It is made entirely of living, breathing plants. The piece currently hangs on the rooftop of Green Spaces NY in Brooklyn, and will be relocated to a public space in the weeks to come.

Detail:

Detail 2

Detail 3

Detail Images courtesy of Robert Peters


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