A few years ago, Philly was the premier city to roll out 500 high-tech Big Belly trash compactors. Today, these treasured rubbish receptacles have been affectionately transformed into works of art known as “litter critters” within the South Street district between 2nd and 10th street.
The wonderfully inspiring Mural Arts Program is behind the initiative as part of their Big Picture Educational program, which was created to encourage social responsibility in youth ages 10-14. The students in Big Picture produced the drawings and Ben Woodward & Tom Lessner of Space 1026 helped to design as wraps.
We dig this latest effort by Ogilvy Paris. IBM’s Smarter Planet poster series use minimalistic graphics to drive home the message. On a similar note, peep this to learn about IBM’s recent centennial bash.
The reigning champion of the cola wars has just widened the gap. The Coca-Cola company’s “Give It Back” racks are an industry first. Not only are they asking U.S. retailers to return their shelving, but they intend to develop 100% recyclable racks for display of all Coca-Cola products:
“Coca-Cola recovered 400 million pounds of cans and bottles in the U.S. in 2010, yet we want to do more,” said Gary Wygant, Vice President, Business Development, Coca-Cola Recycling. “By creating a 100 percent recyclable merchandise display rack, Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging.”
If only this change of heart could translate into a healthier product for consumption…
This time last year, the “ecovators” entered our radar behind their groundbreaking styrofoam alternative. Now, Ecovative Design – a Green Island, New York based start-up – has announced a deal with Ford to develop a fungus-based, biodegradable material to be used for car bumpers, doors, and dashboards.
Visit Good Magazine to learn more about this burgeoning partnership, as well as some of its ecological benefits.
Singapore’s extravagant Marina By Sands Casino and Resort introduces a museum whose design is one of a kind. The Art Science Museum building, designed by green enthusiast Moshie Safadie, is described as one resembling a lotus flower or outreached hand allowing the roof to collect copious amounts of water and light for direct museum consumption.
From The Province: “Activists have entangled two sculpted porpoises in a giant plastic six-pack ring to protest the use of throwaway plastic and its impact on West Coast marine and wildlife.
The downtown Vancouver demonstration has been organized by the Plastic Pollution Coalition (PPC) and Vancouver advertising agency Rethink. The PPC is trying to draw attention to the fact that plastic pollution covers millions of square kilometres of ocean in the North Pacific and in the North Atlantic. Scientists expect to find similar accumulation areas in the remaining oceanic gyres. There is no known way to clean up the plastic pollution in the oceans as the plastic particles are very small and circulate throughout the entire water column. (more…)
Eben Bayer and Gavin McIntyre have developed a material they call Ecocradle. It feels, looks, and pretty much functions exactly like styrofoam. What is so interesting about this material is that it is comprised of only organic matter with mushroom roots acting as the glue to bring it all together. For more on the duo’s research and development head over to L Magazine.
The nation’s largest rooftop solar installation was unveiled last week in Woodbridge, New Jersey. The building (seen above) is a FedEx shipping plant and is quite impressive to say the least. Jersey leads the east coast in solar energy production and is 2nd to only California in the nation.
B-Cycle, a new sharing system of bikes is a collaborative effort between health care company Humana, bike manufacturer Trek and ad house Crispin Porter + Bogusky. The new sharing system is set to launch in Boulder, CO and is expected to expand to other cities. You can vote for your city to be next by going to B-Cycle’s website (seen below).