If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.
“Designers will have less control over the ‘look’ but more of a role in shaping the ‘feel.’ This is a big change—and a big opportunity. The task of designing will be more layered, more multidimensional, more theatrical. We will direct more than design. We will have to think more—about cause and effect, about here and there, about now and later. We will have to understand more—about space and time, about sound and motion, and about languages and cultures other than our own.”
“Creativity is essentially a lonely art. An even lonelier struggle. To some a blessing. To others a curse. It is in reality the ability to reach inside yourself and drag forth from your very soul an idea.”
“The design business continues to navel gaze. Designers are still designing for other designers rather than working to convince the business world of the importance of design in our lives.”