Visual Culture

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Monday, May 3, 2010

Beware of The Dirty Dozen

In the current economy, many of us are looking for ways to cut costs. While buying organic is often preferred – Heidi Kenney’s downloadable Dirty Dozen Cheat Sheet can assist you in deciding whether it’s worth spending a little extra on organic bananas or organic apples, or the fruit/vegetable of your choice.

The quick-reference guide separates 27 common fruits and veggies into two categories: Those that usually have a low pesticide content and those that don’t.


posted by Oberholtzer Creative Staff at 11:48 am  

Monday, April 26, 2010

The End of Styrofoam?

Eben Bayer and Gavin McIntyre have developed a material they call Ecocradle. It feels, looks, and pretty much functions exactly like styrofoam. What is so interesting about this material is that it is comprised of only organic matter with mushroom roots acting as the glue to bring it all together. For more on the duo’s research and development head over to L Magazine.

posted by Oberholtzer Creative Staff at 5:32 pm  

Sunday, April 18, 2010

A Comprehensive look at CS5

Comparing CS3-CS5

, if you haven’t heard is out. IDSGN has a comprehensive overview of the entire branding. The new version takes the visual language a bit further by incorporating a 3-Dimensional quality to the iconography and packaging graphics. Props to Tolleson Design for the packaging and the in-house team at Adobe for a job well done. Check idsgn for the full review.

posted by Oberholtzer Creative Staff at 9:04 pm  

Wednesday, April 14, 2010

Thirsty for Change? Bottle It.

Did you know it takes at least 3 litres of water to make 1 litre of bottled water. 321 states: “Why buy water when you can bottle your own?” Find out more here.

Related Posts:
If You Drink Bottled Water Drink This
A New Trend in Water Packaging
Boxed Water is Better
Drink Locally: NYC Tap Water

posted by Oberholtzer Creative Staff at 12:25 am  

Tuesday, April 13, 2010

Puma’s ‘Clever Little Bag’

The Fuse Project known for their innovative design solutions such as OLPC and NYC Condom teamed up with Puma to overhaul the packaging of their shoe box. They spent 21 months researching different boxes and packaging constructs, looking for the most efficient, sustainable way to get shoes to consumers. The new design literally gets rid of the standard shoe box and replaces it with a little bag and a cardboard sheet (seen above).

Fuse Project explains:
By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. (more…)

posted by Oberholtzer Creative Staff at 11:48 pm  

Tuesday, April 6, 2010

8:30 AM time for….

Eighthirty is a startup New Zealand based coffee coffee company designed by Noah Butcher:

“I wanted the packaging to create ‘stand out’ on the shelf, and to form a dialogue that can evolve with the brand overtime.”

posted by Oberholtzer Creative Staff at 1:35 am  

Monday, February 22, 2010

New Look and Feel for NYC Condom

In 2008 Yves Behar, of the Fuse Project, worked with New York City’s Health Department to promote safe sex in the Big Apple. which resulted in his creation of the NYC Condom dispenser (above) along with the condom packaging (below).

To keep the condom distribution campaign fresh, the city decided to redesign the overall look of the packaging by introducing a ‘call for entries’ competition. The five finalists have been announced and voting has begun. Peruse the following and vote for your favorite. (more…)

posted by Oberholtzer Creative Staff at 10:32 pm  

Monday, February 15, 2010

Half Full or Half Empty?

The Optimist is a self-promotional holiday wine bottle by Siquis. Every year Siquis designs a custom wine bottle label for their clients with a different designer taking on the task. This year’s graphic plays on the “half empty/half full” concept. Obviously, once the recipient rotates the bottle to fill their glass, the glass on the label becomes half full.


Related Posts:
Feeling Optimistic? Have a Drink.

posted by Oberholtzer Creative Staff at 3:29 pm  

Thursday, February 11, 2010

A VC Local Find: A Sustainable Milk Container

Oakland based start-up Ecologic, has developed a sustainable, transformative bottle for liquid products. Straus Family Creamery, based in Marshall, California is testing out the new bottle at the Whole Foods Market in Oakland (VC’s neighborhood grocer).

“This local pilot will lead to a broader roll out, and ultimately to sustainable packaging for national brands in high volume categories ranging from dairy, juice and wine, to cleaning products and laundry detergents,” said spokeswoman Amy Bonetti Price of Big MouthPR.

posted by Oberholtzer Creative Staff at 10:59 pm  

Thursday, February 11, 2010

The ABC’s of Paper Cups

Nicely done by IaM Design out of Seoul.

“ABC Paper Cup puts an end to the boring design of disposable paper cups, which are easily confused with one another and thus users often have to take a new one. The ABC Paper Cup makes it easy to remember your cup, because it has a unique design in 14 variations, including the alphabet from A to Z. Apart from the cups with their colourful signs and letters in simple, cheerful designs there are also fun suggestions on how the ABC Paper Cups can also be used.”

Pop the hood for more images: (more…)

posted by Oberholtzer Creative Staff at 6:23 am  
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