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Wednesday, April 29, 2009

25 Years of Logos

Minneapolis-based design studio Duffy Partners recently posted 25 years of logos on their website. Its an inspiring set that is worth a gander. It is always interesting to see the range of work produced over an extended period of time. To view the full collection you know what to do.

posted by Oberholtzer Creative Staff at 6:11 am  

Tuesday, April 21, 2009

BBH + Crowdspring = ?

Hmmm…. Something to muddle over. Johnson Banks has a whole commentary that explains BBH’s process behind finding their new logo for BBH Labs. (more…)

posted by Oberholtzer Creative Staff at 7:32 am  

Monday, April 20, 2009

WTC Logo Preservation Project

Image by Ji Lee

New York-based designer Ji Lee has launched a project to document logos that use the former World Trade Center in a New York skyline.

After 9/11, I started to photograph and archive these logos in order to preserve the many different graphic expressions of these important historical buildings.

To see the full collection you know the drill.

posted by Oberholtzer Creative Staff at 3:11 pm  

Monday, April 20, 2009

2016 Olympic Logos

We came across the final logos for the 4 remaining host cities (Chicago, Madrid, Rio de Janeiro and Tokyo) for the 2016 Olympic games. They are all actually quite nice, much improved from the 2012 London mark that has gotten its share of bad press. The Olympic committee will make their final decision in October of this year.

posted by Oberholtzer Creative Staff at 2:09 pm  

Thursday, April 9, 2009

100 Brands of Interest

David Pache has compiled his second edition of “100 Brands of Interest”. What is interesting about this catalog is that it showcases how creative agencies brand themselves.

David says: It is purely to create awareness within the community and provide some useful insight for any newcomers who may be struggling to create a brand for themselves. It can be said that you are your greatest critic therefore this can often cause much procrastination, especially in this line of work, when trying to pin point the right brand for yourself.

posted by Oberholtzer Creative Staff at 10:44 am  

Friday, March 27, 2009

Landor opens up about SyFy rebrand

The SyFy Channel has gotten a lot of negative attention since its rebrand was revealed last week. In covering the rebrand The New York Times mistakenly credited Landor Associates for the new name and identity. To clear things up the creative firm posted a blog entry stating their role in the project. To read the entry you know what to do.

posted by Oberholtzer Creative Staff at 8:15 am  

Wednesday, March 18, 2009

The SyFy Channel?

Starting July 7th the “Sci Fi Channel” will be sporting a new name and identity SyFy. We’re going to let this one settle in for a bit before we give our two cents.

By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and non-linear digital platforms, new international channels and extend into new business ventures.

—Press Release

posted by Oberholtzer Creative Staff at 5:55 am  

Tuesday, March 17, 2009

DJ Stout on Obama’s stimulus package logo

DJ Stout was invited to rebrand the logo of President Obama’s administration Recovery and Reinvestment Act for a feature in Monday’s issue of USA Today. Here’s what he had to say:

“The most important part of the identity that they have now is the Web address. In (the logo’s) current form, it is getting lost and actually looks like an afterthought,” says designer Stout. “Our solution gets rid of the old-fashioned and overused icons of leafy plants and outdated machinery cogs and gets to the modern heart of the message. The Obama administration wants you to go to the website to find out about the recovery effort. That is, if you even give a hoot.”

via Pentagram:

posted by Oberholtzer Creative Staff at 5:03 am  

Thursday, March 5, 2009

Winners of Rebrand ’09 announced

Yes, this image may be a tad bit creepy, but the 2009 ReBrand 100 Global Awards are in. To peep the collection of redesigns, you know what to do.

posted by Oberholtzer Creative Staff at 10:45 am  

Wednesday, March 4, 2009

Obama says “Put a Stamp on it”

Yesterday, President Obama announced that his administration will begin stamping an emblem on projects funded by the American Recovery and Reinvestment Act (ARRA).

The creative studio chosen to coordinate this task was none other than Mode, the agency who contracted Sender, the brand masters of the ’08 Obama logo. This time around they brought on accomplished designers Aaron Draplin and Chris Glass to work their magic. At this point it is too early to comment on how the identities will be received by the hard-working taxpayers. For a complete critique of both identities, Brand New offers a very informative write-up.

posted by Oberholtzer Creative Staff at 10:09 am  
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