Visual Culture

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Wednesday, November 11, 2009

Art Directors Club has a new logo

The ADC has introduced a new logo. Head over to Brand New for more on the rebrand. We have to agree with Armin on this one, it is not “cutting the mustard”

The new branding system follows the lead of the club’s recently revised mission to “Connect, Provoke and Elevate” creative visual communications professionals around the world through its many events, educational programs, publications, scholarships and awards.
— Press Release

posted by Oberholtzer Creative Staff at 5:38 am  

Tuesday, November 10, 2009

Starbucks Rebrands London store

Photo Source:

International coffee brand Starbucks revealed a new look last week at a coffee house in London.

The idea behind the new design was “to inspire the look and feel of new stores and refurbishments throughout the UK and Ireland in the future, meaning no two Starbucks will ever be entirely the same.” With recent plans to scale back their London presence, stepping up with more individual coffeehouses might prove fruitful.

For more on this go click here.

posted by Oberholtzer Creative Staff at 3:27 am  

Sunday, November 8, 2009

A New Lion for the NYC Public Library

We stumbled up this on Design Notes over the weekend.

Tweets are the new press release it would seem. Above was the invite for the event to present the new logo for the New York Public Library. Unfortunately I was able attend the unveiling however I still was able to get a glance of the new logo as it was tweeted. I don’t have much information but it seemed like the reason for the adjusted logo was that it did not convert well at small sizes in digital format. I’ll leave it up to you to compare the old logo that’s in the tweet and the new version above it.

posted by Oberholtzer Creative Staff at 12:03 pm  

Friday, July 10, 2009

Kraft Foods has (yet another) new smile

A few months ago, Kraft Foods introduced its new corporate logo with an accompanying press release that states: “[The new logo] signals to employees, consumers and investors what the new Kraft Foods is all about.”

It appears as though Kraft Foods has a tenuous grasp of their coporate identity. Just last week they issued a modified version of the new logo (as seen above). Check out Brand New for the full story.

posted by Oberholtzer Creative Staff at 5:05 am  

Monday, July 6, 2009

MTV Reloaded

MTV International is rolling out its new look as created by their own creative directors in collaboration with UK-based studio Universal Everything.

The new logo is essentially the same as the original, but will only appear as a black and white symbol rather than the flexible interchanging of color, pattern, and texture that we’ve grown familiar with. This flexibility is what Frank Olinsky, along with his design team at Manhattan Design, had in mind when they designed the classic logo in 1981.

Here’s just one example of a former variation of the logo:

The faces, shown above, are American Typewriter Light Italic, Balloon Bold, Bigcity Maxi, Cozzap Open, Flash ND, Futura SB Bold Italic, Sahara Bodoni and Signpainter House Brush.

Below you’ll find a few examples of how the logo is applied to the new brand:


posted by Oberholtzer Creative Staff at 6:16 am  

Thursday, June 25, 2009

The Franklin is a flop

A while back we discussed the redesign of The Franklin Institute which was created by Red Tettemer as part of their advertising campaign. We have to admit, the campaign was solid, but the new mark along with the revised title was an absolute train wreck that created quite a stir within the Philadelphia design community.

The Franklin Institute “quietly reverted back” to its original name, spokeswoman Stefanie Santo told the Daily News yesterday. The reason being that it was confusing to the public. Respectfully, we say: “Duh.”

“The Franklin Institute is the name that, for more than 185 years, Philadelphians have associated with innovative programming, exhibits and educational outreach,” Stein said, frankly.


Related Posts:
Hans Allemann Interview

posted by Oberholtzer Creative Staff at 7:18 pm  

Friday, June 19, 2009

Qatar 2022

Qatar is making its case for the 2022 World Cup. The identity shown above conceived by Future Brand artfully combines the concepts of international football and Qatari heritage, officials said.

The 32 pentagons represent the surface of a football, using colours that reflect, what is claimed to be, the natural heritage of Qatar—warm, luminescent colours of sand and sun which spiral inwards, alongside the azure blues of the sea.

The people of Qatar will be anxiously waiting for the voting process to begin which is set for December 2010. If selected it would bring the World Cup to the Middle East for the first time in its history.

“The first global sports event in the Middle East provides an opportunity for greater understanding and unity between the Arab and Western worlds and can inspire enthusiastic support from football fans young and old across the entire region.”


posted by Oberholtzer Creative Staff at 1:46 pm  

Thursday, June 18, 2009

“Mixed to Perfection”

While grabbing a cup of coffee at our local café, we came across an interesting line of apparel cleverly titled ?RU. Each item contained slogans such as “Mixed to Perfection” and “Hybrid Vigor.” The concept behind the ?RU brand acknowledges the fastest growing group in the United States—people of mixed race, or the “multi-racials.” For more info on this burgeoning population, click on this.

Our discovery of this multi-cultural line also happened to correspond with the 5th annual celebration of “Loving Day” which occurred on June 12th of this year. Loving Day commemorates the landmark decision to ban what was then termed miscegenation, or in other words, interracial marriage. Created by Writer, Lori L. Tharps and Art Director, Tesia Barone, ?RU is the embodiment of the progress made in the US in overturning oppression and embracing our estranged yet interconnected roots.

Lori Tharps shares the motivation behind the new line: ” As the mother of two mixed kids and a journalist who often writes about race and identity, I knew that the phrase ‘What are you?’ is one of the most annoyingly pervasive questions people ask of those who don’t look like the stereotypical definitions we have for racial categories. I write about these issues, but I wanted to do something more. I wanted to bring the question and the answers out in the open and hopefully neutralize some of the pain and annoyance associated with identity politics. I wanted to start a public conversation but I wanted to do it in a positive and fun way.”

In regards to the graphic treatment, co-founder Tesia Barone explains: “The identity works very well in both its graphic treatment and naming. The goal was to turn what can be an annoying question, into an opportunity for discussion. The combination of symbols and letters to represent that question is how we frequently communicate in the current age of texting & instant-messaging. The overall effect is meant to feel bold, slightly intrusive, and intriguing at the same time.”

In addition to their tees and pins, ?RU is in the process of developing additional products such as socks, flip-flops, and mittens. Stay tuned, as we’ll provide you with the latest on this inspiring, identity-embracing apparel as it becomes available.


posted by Oberholtzer Creative Staff at 1:08 pm  

Thursday, June 18, 2009

Celebrating Diversity

The results of Design 21′s logo competition are in with Yael Alkalay’s concept taking first prize. His logo will be acknowledged as the official logo for UNESCO’s International Festival of Cultural Diversity.

posted by Oberholtzer Creative Staff at 10:55 am  

Tuesday, May 5, 2009

The Big Black Dot

The New York City Opera is the latest in a slew of NYC cultural institutions to overhaul their image. George Steel, the Opera’s new ambitious director hired esteemed design studio 2X4 to develop their new identity that is bold, direct, and confident in its treatment and application.

The dot triggers a philosophical discussion. City Opera is a bare-bones operation that produces spare versions of a luxury product. In theory, that could make it the ideal cultural entity for this lean age: What better way to forget about your troubles than to watch people sing about worse ones? “Luxury needs to engage ideas,” Sellers says. “Opera deals with darkness and schizophrenia, and in a time when we’ve been so deluded, that directness is reassuring.” She stops talking. The black dot sits ominously on the table, and for a moment no one speaks. Finally, Steel smiles, and the room relaxes. “I love the graphic strength,” he says. “I love it. We have a swell season, and we want it to be, Bam! Bam! This is what we’re doing: You got a problem with that?”


posted by Oberholtzer Creative Staff at 5:36 am  
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