Visual Culture

Brand New in one of their latest posts sums up 2008 with “the Best and Worst” logos of 2008. We’ve included our selection of “BEST” and “WORST” out of their 2008 archive.

Best: TACA

Worst: The Franklin Institute Science Museum
Check-out our interview with Hans Allemann (Designer of Original identity)

Here’s a humorous identity exploration of fiscally challenged companies.

via Noquedan:

The Boston Red Sox unveiled their new “Hanging Sox” logo earlier this week.

“Certainly the ‘Hanging Sox’ has an iconic value that transcends anything else in our assortment of brands and logos,” Red Sox chief operating officer Mike Dee said of the new logo, originally unveiled on uniforms in 1931. “To have it be defined and standing alone is certainly the right thing to do.”

More on this development awaits.

For a comprehensive look at Red Sox Logos through the years… (more…)

Part 1:

Part 2:

Sol Sender, reflects back and sheds lilght into the conception and birth of the Obama ’08 logo, including the strategy behind it, developmental concepts and finalist that were presented to the Obama camp. It’s over 13 minutes long, but well worth the time for anyone interested in the process of developing identites and and innovative brands.

Marks is a collection of 400 symbols and logotypes designed by Pentagram partners from 1962 to the present day. Arranged alphabetically, the book offers a deeper look at both Pentagram’s legacy and continued work in the field of identity design. For more on the publication you know what to do.

Inhabitat sheds some light onto the current state of green labels and certifications. The guide is organized into three main categories of labels to help differentiate between certifications issued by the government: industries & proprietary organizations, and independent agencies. Check it out here.

Visual Culture presents this collection of non-profit organization logos. Each organization is dedicated to combat AIDS.

1. Youth AIDS
2. Love Heals
3. Africare
4. Debt AIDS Trade Africa (DATA)
5. ONE
6. Elton John AIDS Foundation
7. amfAR
8. Gay Men’s Health Crisis (GMHC)
9. International AIDS Society
10. (RED)
11. UNAIDS
12. Pangaea
13. AIDS Alliance
14. World Vision

If you happen to be walking around NYC’s Flatiron District, you may notice something new in front of Pentagram - courtesy of Michael Gericke.

Brand New wrote a great article on the $17 million dollar I Love New York campaign designed by international ad agency Saatchi & Saatchi. What a missed opportunity. Their extension of the original Glaser identity feels uninspiring, and looks a lot like clip art. Check out Brand New’s insightful commentary.

Steven Heller sat down with Sol Sender, creator of the Obama brand (in collaboration with MODE studio). It’s a fascinating interview that reveals how the brand came about and evolved into a powerful campaign identifier for change.

For a retrospect on Sol Sender’s brand check this out.