Visual Culture

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Monday, May 23, 2011

Identity Complex

While following the trend on logo distortion, or deconstruction in some cases, we stumbled upon this site which presents “brand identities with split personalities.”


posted by Oberholtzer Creative Staff at 3:00 am  

Tuesday, April 19, 2011

Logos That Keep It Real

Honest Logos” by Viktor Hertz illustrate the real nature of some of the world’s most recognizable brands.

Click one time for (more…)

posted by Oberholtzer Creative Staff at 9:19 am  

Monday, April 18, 2011

RomneyFresh or AquaMitt?

Team Romney appears to be pulling out all the stops to assure victory next year. Recently he unveiled the brand new Mitt Romney logo which a New York Magazine staffer likened to the Aquafresh emblem. The commentary is as follows:

You know [Romney's] pretty serious about this because he’s already come up with a slogan (“Believe in America” — unlike Obama!) and a logo: a wavy, tricolor R that, as our video editor Sarah noticed, is reminiscent of Aquafresh toothpaste. Probably so that every time you brush your teeth, you’ll associate that fresh, clean feeling with the fresh ideas and clean break with the past that Romney will bring to Washington. Or maybe Romney’s logo people waited until the last minute and then frantically looked around the apartment for inspiration. Either way, the Aquafresh people are probably pretty pumped about all the free advertising they’re going to get when Mitt runs.


Only time will tell if the Romney brand will have the same impact and momentum on the American People as the Obama brand, but we’re not holding our breath.

posted by Oberholtzer Creative Staff at 9:40 am  

Thursday, January 6, 2011

Starbucks Celebrates 40 years with a New Look

To coincide with their 40th anniversary, Starbucks is set to launch a redesign of their logo. Starbucks CEO, Howard Schultz, says that the new logo embraces and respects their identity while evolving into a company poised for future success. In this video, the CEO says that the logo at the core is the same, but with the Siren superseding the original wordmark, Starbucks positions itself to complete their goal of merely being a purveyor of coffee.

posted by Oberholtzer Creative Staff at 2:46 am  

Monday, March 1, 2010

Test Your Brand Knowledge

If you find a few minutes this week to test your skills on a handful of the world’s leading brands head over to The Brand Quiz by VYRE. Your given two colors and a visual hint—it is harder than it looks. We got a humbling score of 14/21. Test your knowledge here.

posted by Oberholtzer Creative Staff at 5:16 am  

Tuesday, February 9, 2010

MTV changes logo

Say it ain’t so. After 29 years the original MTV logo designed by Frank Olinsky of Manhattan Design has been redesigned by MTV’s in-house creative team. It still retains many of the elements from the original minus ‘music television’, less ‘M’, and a more refined ‘TV’.

Tina Exarhos, a spokesperson for MTV’s marketing team, explained the change to “The New York Daily News”: “If you watch the channel, you’ve seen that it’s definitely going in a new direction. We really wanted to see the logo featured in a new way, and this was really meant to be able to house all the great things that are happening at MTV at any given time.”


posted by Oberholtzer Creative Staff at 10:41 pm  

Monday, January 18, 2010


Logorama by H5 from Grafik Magazine on Vimeo.

Four years in the making, H5′s animation feature (as seen above) looks intriguing. The film originally debuted at the Cannes Film Festival, earning the Best Short Film honor in the Cannes Critics’ Week Competition.

Logorama is 17 minutes of Hollywood blockbuster action, rife with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters. In it, you’ll see the Michelin Man, the Haribo kid, Bob’s Big Boy, Mr. Pringle and Ronald McDonald, but in some very unfamiliar roles playing the classic movie archetypes of good guys, bad guys and foils.

Anyone know where it’s screening?


posted by Oberholtzer Creative Staff at 3:39 pm  

Thursday, January 14, 2010

Identity Recap

Brand New has a wonderful recap of the decades most relevant logos (Good and Bad). We included Verizon as the headline for this post not because it is the worst out of the bunch, well that is up for debate. But because until now we had no idea that Landor Associates had something to do with it.

To view the retrospective of the last decade head over to Brand New.

posted by Oberholtzer Creative Staff at 6:14 am  

Tuesday, December 1, 2009

Advocates For AIDS

Visual Culture presents this collection of non-profit organization logos to keep with our theme today that is focused on raising awareness for HIV/AIDS as part of World AIDS Day 2009. Each organization is dedicated to combat AIDS.

1. Youth AIDS
2. Love Heals
3. Africare
4. Debt AIDS Trade Africa (DATA)
5. ONE
6. Elton John AIDS Foundation
7. amfAR
8. Gay Men’s Health Crisis (GMHC)
9. International AIDS Society
10. (RED)
12. Pangaea
13. AIDS Alliance
14. World Vision

Please feel free to add to our list.

posted by Oberholtzer Creative Staff at 3:01 am  

Tuesday, November 17, 2009

An Iconic Lion unveiled at NYC Library

The New York Public Library
recently unveiled a new logo that was designed in-house under the direction of the NYPL’s Art Director, Marc Blaustein. The redesign keeps many of the original elements, but is graphically simplified which gives it a contemporary look while still maintaining the sense of pride and dignity that the old mark evoked. Well done!

posted by Oberholtzer Creative Staff at 3:01 am  
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