“Our report offers businesses a comprehensive guide to the technologies they will need to understand and implement in order to satisfy consumers’ ever-evolving expectations, and stay competitive in the marketplace.”
In January, Michael Bierut was invited to speak at SwissMiss’Creative Mornings. His insight on the issue of “clients” is a must see for any working designer. It’s an hour long, but well worth your time.
Barack Obama’s historic rise to power has been an inspiring journey. What began as a grass roots campaign transformed into a movement that captured the hopes and dreams of Americans and engaged millions in countless aspects of the political process. The mantra, “Yes We Can,” was not empty rhetoric, but a call to all citizens of this country to unite and create the change they wish to see.
Without question, ‘Camp Obama’ ran a brilliant campaign, particularly in terms of its brand as a reflection of Barack Obama’s core message of progress. The interconnection between art, culture and politics during his historic run for presidency was brimming with sheer inspiration, and at times, unbridled creativity. The following study will take you through a journey, beginning with the brand identity developed by Sender/MODE, that galvanized people of this nation – and around the world – to use art & design as a visual response to Obama’s powerful message of unity, hope and positive change.
THE BRAND IDENTITY OF THE OBAMA The Obama Brand by Chicago-based design firm Sender and interactive agency Mode:
For a more in depth look, check out our comprehensive visual retrospective of the Obama Brand which showcases the logo and its extension as an identifier throughout his campaign.
State Specific X50 (Various samples):
Typography and Usage:
Sol Sender sheds light on the origin of the Obama identity:
VIRAL MARKETING: SHEPARD FAIREY
In addition to the Obama Logo and Brand, another iconic image surfaced out of LA by graphic artist Shepard Fairey. His graphic portrait quickly became the symbol of “Hope” across the country and was adopted in the early days of the Obama campaign. Fairey discusses the famous image:
“I wanted to make an art piece of Barack Obama because I thought an iconic portrait of him could symbolize and amplify the importance of his mission. I believe Obama will guide this country to a future where everyone can thrive and I should support him vigorously for the sake of my two young daughters. I have made art opposing the Iraq war for several years, and making art of Obama, who opposed the war from the start, is like making art for peace. I know I have an audience of young art fans and I’m delighted if I can encourage them to see the merits of Barack Obama.”
Olymperial is a fantastic online resource that showcases over 3,100 Olympic Posters from 1896-to the present day. The website is well-organized and easy to navigate. Have fun with this one, it’s a lot to take in. (more…)