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Wednesday, January 6, 2010

I.D. Magazine, 1954–2009

Ralph Caplan, former editor-in-chief of I.D. magazine sheds light and reflects on the 55 years of the magazine in an article for the AIGA. The January issue will be the last printed version of the magazine and will be missed. To read the entire piece go here.

From AIGA article:
…I.D. got off to a better start in life than any child has a right to expect. My impression—and it is only that—is that the magazine went through a difficult middle period, when both it and the professions it served were unstable, unsure and unsurely perceived. There were the usual weight problems, acne, confusion about identity, uneven growth and flashes of brilliance. During that period I sometimes felt pangs of disappointment, even going so far as to ask, “Where did we go wrong?” My impression—only that—is that today the magazine has an enviable inner strength, self-confidence and direction. I don’t know that I have any right to take pride in that, but I do.

posted by Oberholtzer Creative Staff at 4:32 am  

Monday, October 12, 2009

Celebrating Columbus Day

Thanks James Victore.

posted by Oberholtzer Creative Staff at 1:50 am  

Thursday, June 18, 2009

Visual Read: 100 Classic Graphic Design Books

100 Classic Graphic Design Books is compilation of some of the best design books of the 20th century. This is a must have for anyone interested in the history of graphic design.

posted by Oberholtzer Creative Staff at 10:44 am  

Wednesday, November 19, 2008

Subway Stories

The AIGA has featured an interesting article called “The (Mostly) True Story of Helvetica and the New York City Subway.” Here’s a snippet:

Helvetica is the official typeface of the MTA today, but it was not the typeface specified by Unimark International when it created a new signage system at the end of the 1960s. Why was Helvetica not chosen originally? What was chosen in its place? Why is Helvetica used now, and when did the changeover occur?

To read entire article visit

posted by Oberholtzer Creative Staff at 4:55 pm  

Thursday, October 16, 2008

MAC Design: Retro Style

Core 77 has a really great post called: Apple Design, old vs. new that’s definitely worth a gander.

posted by Oberholtzer Creative Staff at 9:42 am  

Monday, August 18, 2008

Jazz Enthusiast

The 2008 Willisau Jazz Festival is set to start later this month and internationally known designer Niklaus Troxler doesn’t dissappoint. Niklaus’s poster creations for the Jazz Festival span 4 decades. This year’s poster investigates hand-drawn linear patterns and symbol making specific to the energy of the festival.

We’ve selected a few posters from each decade to give you a taste of his investigations of type, image, and style through the years. To learn more about Niklaus Troxler and his work click here.




posted by Oberholtzer Creative Staff at 10:38 am  

Thursday, August 7, 2008

Peak Season

Given that August is the most popular month for vacationing, we thought it would be appropriate to put together this travel-related post. Here’s a detailed list of airline logos for your perusal. We researched hundreds of logos, picked out the best of the best and sorted them into 3 categories: type treatment, bird symbols, and general symbols.

We’ve also included a case study of the evolution of Delta Airlines’ identity. In it’s 80 years of operation, it’s been modified 14 times.

Airline Logos: Bird Concepts

Airline Logos: General Symbols

Airline Logos: Type Treatment

Delta Airlines Case Study

Delta Airlines has gone through identity changes in its 80 year history. We have included a timeline of their evolution from the early 1920s to 2004. It will occur to you that even though Delta has had many changes in its history the identity hasn’t really departed too far from the original. In the majority of the identities the triangle shape, color usage and type treatment are consistent throughout. To help guide you through the evolution we have included a brief history of the American airline.

Delta Air Lines traces its origin to Huff Daland Dusters, which was founded in 1924 in Monroe, Louisiana. In 1928, Huff Daland Dusters was purchased and renamed Delta Air Services after the Mississippi Delta, where its route structure lie. In 1941, Delta moved its headquarters from Monroe to Atlanta, to center itself along its new route network that connected Chicago and New Orleans to Florida and Ohio. On May 1, 1953, Delta merged with Chicago and Southern to expand routes in Midwest and in 1955 Delta incorporated the hub and spoke route system. Delta began DC-8 service in 1959 and Convair CV-880 in 1960. The DC-8′s swept-wing design inspired Delta to come up with a new logo which incorporated a new red, white, and blue triangle logo, the “widget.” By 1970, Delta was an all-jet airline. (more…)

posted by Oberholtzer Creative Staff at 9:18 am  

Monday, August 4, 2008

Good Read

We highly recommend AGI: Graphic Design Since 1950. AGI (Alliance Graphique Internationale) was founded in 1951 and has grown to 600 designers from 30 countries. A short list of designers includes: Alan Fletcher, Saul Bass, Paul Rand, Roman Cieslewicz, Ivan Chermayeff, Tom Geismar, Seymour Chwast, April Greiman, Yusaku Kamakura, Milton Glaser, Adrian Frutiger, Tibor Kalman, Hans Alleman, Walker Garth, Lins Rico, and Abedini Reza.

posted by Oberholtzer Creative Staff at 9:17 am  

Sunday, August 3, 2008

Olympic Retrospective

The Olympics are nearing, so we decided to compile a retrospective of past posters. It’s a piece of design history to reflect on. Mexico 1968 is at the top of our list.

posted by Oberholtzer Creative Staff at 6:24 pm  

Friday, August 1, 2008

GOOD information design

Every month we look forward to the information design section of GOOD Magazine because they continually raise the bar.  We have included three of our favorite layouts. Enjoy.

posted by Oberholtzer Creative Staff at 12:23 pm  
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