Has Kellogg’s taken branding a bit too far with their attempt to laser-etch their logo on actual corn flakes? Head over to LogoDesignLove for a healthy discussion on the subject.
The laser uses a concentrated beam of light which focuses the energy within the beam, down to a very small spot on the Corn Flake. Mirror galvanometers are then used to steer the beam creating multiple vectors that reflect the laser from different angles and ultimately make up the image.
The aim was to renew the image of Oxfam and create an emotional link between the association and its young target. To create a more visual language, the letters are converted into illustrations, which increases the signification of words and create a own graphical personality, direct and reinvidicative. Titles are reduced to one single word to communicate quicker and more directly.
A few months ago, Kraft Foods introduced its new corporate logo with an accompanying press release that states: “[The new logo] signals to employees, consumers and investors what the new Kraft Foods is all about.”
It appears as though Kraft Foods has a tenuous grasp of their coporate identity. Just last week they issued a modified version of the new logo (as seen above). Check out Brand New for the full story.
MTV International is rolling out its new look as created by their own creative directors in collaboration with UK-based studio Universal Everything.
The new logo is essentially the same as the original, but will only appear as a black and white symbol rather than the flexible interchanging of color, pattern, and texture that we’ve grown familiar with. This flexibility is what Frank Olinsky, along with his design team at Manhattan Design, had in mind when they designed the classic logo in 1981.
Here’s just one example of a former variation of the logo:
The faces, shown above, are American Typewriter Light Italic, Balloon Bold, Bigcity Maxi, Cozzap Open, Flash ND, Futura SB Bold Italic, Sahara Bodoni and Signpainter House Brush.
Below you’ll find a few examples of how the logo is applied to the new brand:
A while back we discussed the redesign of The Franklin Institute which was created by Red Tettemer as part of their advertising campaign. We have to admit, the campaign was solid, but the new mark along with the revised title was an absolute train wreck that created quite a stir within the Philadelphia design community.
The Franklin Institute “quietly reverted back” to its original name, spokeswoman Stefanie Santo told the Daily News yesterday. The reason being that it was confusing to the public. Respectfully, we say: “Duh.”
“The Franklin Institute is the name that, for more than 185 years, Philadelphians have associated with innovative programming, exhibits and educational outreach,” Stein said, frankly.
We seriously have some doubts about this one. The 6-color rainbow flag that was conceived in 1978 by artist Gilbert Baker has evolved into an iconic symbol for gay pride. Studio360 with Kurt Anderson has asked Worldstudio (as well as listeners) to redesign the gay flag to “bring it into the 21st century?” Are they serious? While their intentions may be good, this design exercise is a bit misguided and feels a bit self serving and presumptuous. Thoughts?
One example of a proposed redesign:
VC poses the following question: Why redesign a symbol that resonates so well with its community? Peek here to see a few of the design concepts proposed. (more…)
Qatar is making its case for the 2022 World Cup. The identity shown above conceived by Future Brand artfully combines the concepts of international football and Qatari heritage, officials said.
The 32 pentagons represent the surface of a football, using colours that reflect, what is claimed to be, the natural heritage of Qatar—warm, luminescent colours of sand and sun which spiral inwards, alongside the azure blues of the sea.
The people of Qatar will be anxiously waiting for the voting process to begin which is set for December 2010. If selected it would bring the World Cup to the Middle East for the first time in its history.
“The first global sports event in the Middle East provides an opportunity for greater understanding and unity between the Arab and Western worlds and can inspire enthusiastic support from football fans young and old across the entire region.”
While grabbing a cup of coffee at our local café, we came across an interesting line of apparel cleverly titled ?RU. Each item contained slogans such as “Mixed to Perfection” and “Hybrid Vigor.” The concept behind the ?RU brand acknowledges the fastest growing group in the United States—people of mixed race, or the “multi-racials.” For more info on this burgeoning population, click on this.
Our discovery of this multi-cultural line also happened to correspond with the 5th annual celebration of “Loving Day” which occurred on June 12th of this year. Loving Day commemorates the landmark decision to ban what was then termed miscegenation, or in other words, interracial marriage. Created by Writer, Lori L. Tharps and Art Director, Tesia Barone, ?RU is the embodiment of the progress made in the US in overturning oppression and embracing our estranged yet interconnected roots.
Lori Tharps shares the motivation behind the new line: ” As the mother of two mixed kids and a journalist who often writes about race and identity, I knew that the phrase ‘What are you?’ is one of the most annoyingly pervasive questions people ask of those who don’t look like the stereotypical definitions we have for racial categories. I write about these issues, but I wanted to do something more. I wanted to bring the question and the answers out in the open and hopefully neutralize some of the pain and annoyance associated with identity politics. I wanted to start a public conversation but I wanted to do it in a positive and fun way.”
In regards to the graphic treatment, co-founder Tesia Barone explains: “The identity works very well in both its graphic treatment and naming. The goal was to turn what can be an annoying question, into an opportunity for discussion. The combination of symbols and letters to represent that question is how we frequently communicate in the current age of texting & instant-messaging. The overall effect is meant to feel bold, slightly intrusive, and intriguing at the same time.”
In addition to their tees and pins, ?RU is in the process of developing additional products such as socks, flip-flops, and mittens. Stay tuned, as we’ll provide you with the latest on this inspiring, identity-embracing apparel as it becomes available. (more…)
Turner Duckworth continues its solid work for Coca Cola with a new line of limited edition cans to bring in summer. The first can featuring a Sunglass icon (above, far left) was launched this week. The remaining four designs are set to hit stores over the next two months.
The video below explains the work Turner Duckworth has developed for the leading soft drink company.