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Wednesday, February 17, 2010

Adidas vs Puma vs Nike

In a few months the world will have its eyes on South Africa—the country hosting the largest sporting event in the world—the 2010 World Cup. The info graphic (seen above) depicts the three athletic footwear brands (Adidas, Nike, Puma) that will be battling for best representation, and visible association with top teams and players, during and after the global championship.

The graphic informs on the size (revenues), leadership, acquisition history and brand portfolios of Adidas, Puma and Nike—with Nike still being the global lead (in terms of revenue), but with Adidas catching up quickly.

Go here to view infographic at larger size.


posted by Oberholtzer Creative Staff at 4:54 am  

Wednesday, February 17, 2010

Branding Vancouver

The video above takes you through the design process and design thinking behind the overall look and feel of the Vancouver 2010 Olympics. Enjoy.

posted by Oberholtzer Creative Staff at 3:11 am  

Tuesday, February 9, 2010

MTV changes logo

Say it ain’t so. After 29 years the original MTV logo designed by Frank Olinsky of Manhattan Design has been redesigned by MTV’s in-house creative team. It still retains many of the elements from the original minus ‘music television’, less ‘M’, and a more refined ‘TV’.

Tina Exarhos, a spokesperson for MTV’s marketing team, explained the change to “The New York Daily News”: “If you watch the channel, you’ve seen that it’s definitely going in a new direction. We really wanted to see the logo featured in a new way, and this was really meant to be able to house all the great things that are happening at MTV at any given time.”


posted by Oberholtzer Creative Staff at 10:41 pm  

Wednesday, February 3, 2010

Flying 101

The new brand developed by South Africa’s Kulula airlines is quite unique in that it is a visual 101 guide on parts of the airplane. Ever wonder where the black box was located? Well, now you’ll know.

For more airline branding dig this comprehensive catalog of airline symbols.

posted by Oberholtzer Creative Staff at 10:22 pm  

Wednesday, January 27, 2010

Hair pin Business Cards

What a clever concept for hairstylist Yuka Suzuki, designed by Studio Kudos.

posted by Oberholtzer Creative Staff at 11:07 am  

Monday, January 18, 2010


Logorama by H5 from Grafik Magazine on Vimeo.

Four years in the making, H5′s animation feature (as seen above) looks intriguing. The film originally debuted at the Cannes Film Festival, earning the Best Short Film honor in the Cannes Critics’ Week Competition.

Logorama is 17 minutes of Hollywood blockbuster action, rife with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters. In it, you’ll see the Michelin Man, the Haribo kid, Bob’s Big Boy, Mr. Pringle and Ronald McDonald, but in some very unfamiliar roles playing the classic movie archetypes of good guys, bad guys and foils.

Anyone know where it’s screening?


posted by Oberholtzer Creative Staff at 3:39 pm  

Thursday, January 14, 2010

Identity Recap

Brand New has a wonderful recap of the decades most relevant logos (Good and Bad). We included Verizon as the headline for this post not because it is the worst out of the bunch, well that is up for debate. But because until now we had no idea that Landor Associates had something to do with it.

To view the retrospective of the last decade head over to Brand New.

posted by Oberholtzer Creative Staff at 6:14 am  

Tuesday, November 17, 2009

An Iconic Lion unveiled at NYC Library

The New York Public Library
recently unveiled a new logo that was designed in-house under the direction of the NYPL’s Art Director, Marc Blaustein. The redesign keeps many of the original elements, but is graphically simplified which gives it a contemporary look while still maintaining the sense of pride and dignity that the old mark evoked. Well done!

posted by Oberholtzer Creative Staff at 3:01 am  

Tuesday, November 10, 2009

Starbucks Rebrands London store

Photo Source:

International coffee brand Starbucks revealed a new look last week at a coffee house in London.

The idea behind the new design was “to inspire the look and feel of new stores and refurbishments throughout the UK and Ireland in the future, meaning no two Starbucks will ever be entirely the same.” With recent plans to scale back their London presence, stepping up with more individual coffeehouses might prove fruitful.

For more on this go click here.

posted by Oberholtzer Creative Staff at 3:27 am  

Monday, November 9, 2009

A Masters in Branding

The School of Visual Arts has just launched a brand new one year degree program offering a Masters of Professional Studies in Branding! This program is the first of its kind in the United States and is chaired by Debbie Millman and co-founded by Steven Heller. The program offers students a unique opportunity to study with some of the most accomplished branding experts working today. To find out more click here.

posted by Oberholtzer Creative Staff at 7:23 am  
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