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Thursday, November 3, 2011

Jobs on Rand

Here’s a video we stumbled upon over at CR Blog that is worth a look on Steve Jobs relationship with design icon Paul Rand on the development/creation of his NEXT identity.

From CR Blog:
The Next was to be cube-shaped so Rand suggested the logo be so too. Jobs agreed and asked to see some options. Big mistake. Rand didn’t do options.

“I will solve your problem and you will pay me,” he told Jobs. “You can use what I produce or not, but I will not do options, and either way you will pay me.” And it would cost $100,000.

posted by Oberholtzer Creative Staff at 11:00 pm  

Monday, April 18, 2011

RomneyFresh or AquaMitt?

Team Romney appears to be pulling out all the stops to assure victory next year. Recently he unveiled the brand new Mitt Romney logo which a New York Magazine staffer likened to the Aquafresh emblem. The commentary is as follows:

You know [Romney's] pretty serious about this because he’s already come up with a slogan (“Believe in America” — unlike Obama!) and a logo: a wavy, tricolor R that, as our video editor Sarah noticed, is reminiscent of Aquafresh toothpaste. Probably so that every time you brush your teeth, you’ll associate that fresh, clean feeling with the fresh ideas and clean break with the past that Romney will bring to Washington. Or maybe Romney’s logo people waited until the last minute and then frantically looked around the apartment for inspiration. Either way, the Aquafresh people are probably pretty pumped about all the free advertising they’re going to get when Mitt runs.


Only time will tell if the Romney brand will have the same impact and momentum on the American People as the Obama brand, but we’re not holding our breath.

posted by Oberholtzer Creative Staff at 9:40 am  

Friday, April 15, 2011

Friday Fluff: The Original Ronald McDonald

This one’s a rarity: The very first McDonald’s commercial featuring none other than the world’s favorite junk food pushing clown. Brand-wise, it’s interesting to see the evolution (or de-evolution depending on your perspective) of this iconic image. It’s good for a laugh too.

Shout out to Vicky for the clip!

posted by Oberholtzer Creative Staff at 8:57 pm  

Thursday, January 6, 2011

Starbucks Celebrates 40 years with a New Look

To coincide with their 40th anniversary, Starbucks is set to launch a redesign of their logo. Starbucks CEO, Howard Schultz, says that the new logo embraces and respects their identity while evolving into a company poised for future success. In this video, the CEO says that the logo at the core is the same, but with the Siren superseding the original wordmark, Starbucks positions itself to complete their goal of merely being a purveyor of coffee.

posted by Oberholtzer Creative Staff at 2:46 am  

Monday, May 3, 2010

Stationery of Iniquity

Germany’s premier horror and suspense channel, 13th Street, has a branding system that is well, pretty damn gory.

You can view the whole series on

posted by Oberholtzer Creative Staff at 11:53 am  

Thursday, April 22, 2010

Brand New: Class is in session

The folks over at Under Consideration have expanded Brand New—their informative branding blog into the classroom. The focus of Brand New Classroom “will be as much on the final result as the process to get there. All of our readers are encouraged to provide constructive feedback, whether you are a student yourself or a seasoned professional.” Find out more here.

posted by Oberholtzer Creative Staff at 3:23 pm  

Sunday, April 18, 2010

A Comprehensive look at CS5

Comparing CS3-CS5

, if you haven’t heard is out. IDSGN has a comprehensive overview of the entire branding. The new version takes the visual language a bit further by incorporating a 3-Dimensional quality to the iconography and packaging graphics. Props to Tolleson Design for the packaging and the in-house team at Adobe for a job well done. Check idsgn for the full review.

posted by Oberholtzer Creative Staff at 9:04 pm  

Monday, March 1, 2010

Test Your Brand Knowledge

If you find a few minutes this week to test your skills on a handful of the world’s leading brands head over to The Brand Quiz by VYRE. Your given two colors and a visual hint—it is harder than it looks. We got a humbling score of 14/21. Test your knowledge here.

posted by Oberholtzer Creative Staff at 5:16 am  

Monday, March 1, 2010

Best Rebrands of 2010

Rebrand just released their selections of 2010. Turnaround, by Siegle + Gale (shown above) got the ‘best of’ nod. To see the entire list head over here.

posted by Oberholtzer Creative Staff at 2:53 am  

Monday, February 22, 2010

New Look and Feel for NYC Condom

In 2008 Yves Behar, of the Fuse Project, worked with New York City’s Health Department to promote safe sex in the Big Apple. which resulted in his creation of the NYC Condom dispenser (above) along with the condom packaging (below).

To keep the condom distribution campaign fresh, the city decided to redesign the overall look of the packaging by introducing a ‘call for entries’ competition. The five finalists have been announced and voting has begun. Peruse the following and vote for your favorite. (more…)

posted by Oberholtzer Creative Staff at 10:32 pm  
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