Visual Culture

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Wednesday, March 25, 2009

What’s with all the hype?

Design Boom brings some insight into the recent debate over Ikea’s mystery car called the “Leko”.

posted by Oberholtzer Creative Staff at 4:50 am  

Tuesday, March 17, 2009

Apple vs Blackberry

A few weeks back Blackberry took its shot. Here’s a clip of Apple showing Blackberry who’s boss.

posted by Oberholtzer Creative Staff at 6:00 am  

Monday, March 9, 2009

Directionally Challenged?

Thank Heavens for the GPS. Those of you with an impaired internal compass, traveling may look a lot like this advertisement for MIO GPS.

posted by Oberholtzer Creative Staff at 6:23 am  

Thursday, February 26, 2009

“Go Green – Go Septa”

Reverse Graffiti is a new marketing trend implemented by companies such as IBM, GreenWorks, and now, SEPTA. In partnership with the esteemed Mural Arts Program of Philadelphia, Philly’s grimiest sidewalks will be put to good use with this new effort as part of SEPTA’s new “Go Green” campaign.

As seen above, this reverse graffiti technique literally powerwashes dirt off of the sidewalks and walls while leaving an imprint of a SEPTA Green message and a corresponding Green design. For more on SEPTA’s “Go Green” campaign, you know the routine.

To get informed on matters of Reverse Graffiti and its origin, check this out.

Massive shout out to Visual Culturist Chris Gato for the goods.

Related Posts:
Clean Graffiti
Mural Capital of the World

posted by Oberholtzer Creative Staff at 8:10 pm  

Monday, February 23, 2009

Get Your Freak on cont’d…

A few weeks back this humerous Durex commercial made it to our Friday Fluff list. Well, it’s back by popular demand.

Motiongrapher went behind the scenes with the crew over at Superfad NY to see how it went down, literally and figuratively. Check it out here.

via Quips:

Related Posts:
Friday Fluff: A Day in the Life of a Freelance Designer
Friday Fluff
Geek Wear
1,200 People Forgot their Pants
Friday Fluff, Obama Style
A Twitch in Time
Bottoms Up!
Random Weekend Fluff

posted by Oberholtzer Creative Staff at 8:29 am  

Wednesday, February 11, 2009

The WWF brings Shepard Fairey On Board

The WWF hired Shepard Fairey to develop the look for their Earth Hour campaign which is set to launch on March 28th. Earth Hour is a global initiative to ‘switch off’ the globe for one hour. Yes, no electricity. 377 cities have already signed onto this global mandate to take action on climate change.

Fairey has been under a lot of heat lately, so we’ll give him a pass on what he churned out for this campaign. Truth be told, we were expecting something a bit more inspiring for this monumental one-hour global event. Your thoughts? (more…)

posted by Oberholtzer Creative Staff at 8:02 am  

Tuesday, February 10, 2009

“We Put Anything on Paper”


posted by Oberholtzer Creative Staff at 7:00 am  

Monday, February 9, 2009

NYC In Living Colour

Artist Steven Wilson was commissioned by BBH New York to develop a series of icons to promote and advertise the launch of His translations explore color in all of its glory and form a nice contrast to the gray concrete streets of NYC. To see more of his work you know what to do. (more…)

posted by Oberholtzer Creative Staff at 8:01 am  

Sunday, February 8, 2009

“Celebrate The Music That Makes Us”

The 51st Annual Grammy Awards will be in full effect tonight. The advertising campaign developed for this year’s awards warrants recognition given the uninspiring ad campaigns of years past. Let’s see if this new look will carry over to the actual event.

The fully integrated campaign includes TV, out of home, print and interactive advertisements and will highlight the songs that have influenced the people that have, in turn, influenced us. Portraits of diverse musicians — including Lil Wayne, Rihanna, Stevie Wonder, and Thom Yorke of Radiohead — are created using song titles that have inspired them in their careers and lives.

To see (more…)

posted by Oberholtzer Creative Staff at 4:20 pm  

Wednesday, January 21, 2009

Every poster has a sound

Here’s a clever advertising campaign for Saxofunny, a sound production company. Each poster is an exploration of sound through material.

To see the posters in action go here

via directdaily:

posted by Oberholtzer Creative Staff at 9:03 am  
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