Visual Culture

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Monday, May 11, 2009

What Comes Around, Goes Around

Here’s a clever solution designed by Big Ant International for Global Coalition for Peace. Each poster was designed to wrap around poles and are part of a campaign to end the war in Iraq.


posted by Oberholtzer Creative Staff at 7:43 am  

Saturday, May 2, 2009

50 Cars = 1 Bus

In an effort to raise awareness of the environmental impact Swedes make by driving to the airport rather than taking the bus, a creative agency called Acne, constructed an inspiring installation. Comprised of 50 cars, when completely assembled the shape of a Flygbussarna bus is formed. In addition, (more…)

posted by Oberholtzer Creative Staff at 9:10 am  

Monday, April 27, 2009

New York Street Advertising Takeover

Artist: Ji Lee

Photo above by Rebecca Fuller

Jordan Seiler’s “New York Street Advertising Takeover” hit the streets over the weekend when over 120 illegal billboards throughout the city were white washed by dozens of volunteers. Later in the day over 80 artists transformed the blank canvasses with original artwork.

NYSAT was organized as a reaction to the hundreds of billboards that are not registered with the city, and therefore are illegal. While illegal, these violations are not being prosecuted by the City of New York, allowing the billboard companies to garner huge profits by cluttering our outdoor space with intrusive and ugly ads.

Tristan Eaton (12th and 3rd Av.)

Jennifer Jacobs

Photo from here (Kenmare St. and Elisabeth)

posted by Oberholtzer Creative Staff at 10:26 am  

Monday, April 27, 2009

Weighty Advertising

Next time you take the bus you may want to check your weight. This simple and direct advertising campaign was created by Dutch agency N=5 for Fitness First.


posted by Oberholtzer Creative Staff at 9:54 am  

Thursday, April 23, 2009

Simply Put: Sea Tagging

CURB, a natural media company, developed a simple yet impactful campaign using saltwater and stencils:

According to head of marketing, Peter Kerwood, it cost millions to make the SEALIFE London Aquarium a world-class attraction, while London-based CURB used little more than saltwater and a stencil to market it. “Sea Tagging” as it’s called, is as simple as that. (more…)

posted by Oberholtzer Creative Staff at 7:51 am  

Tuesday, April 21, 2009

Hope – Obama – Tbox

In-line with Garanti Bank, Turkish clothing brand T-Box finds influence from Shepard Fairey’s iconic poster of President Obama. (more…)

posted by Oberholtzer Creative Staff at 7:54 am  

Tuesday, April 14, 2009

The Bay vs. The Bag

Dig this stop motion inspired video by Save the Bay as part of their new campaign to rid the bay of plastic bags. While the city of San Francisco has made a lot of progress to banish plastic bags, there are still a whopping 100 bags in the bay per seal, duck, and pelican.


Related Posts:
Ikea is Bag Free
Los Angeles Joins the Global Ban

posted by Oberholtzer Creative Staff at 9:30 am  

Monday, April 6, 2009

Loose Change

WWF with the help of DDB, Brazil developed a clever advertising campaign by using magnetic posters to allow users to put their money where their heart is. See below for more poster examples from the campaign. (more…)

posted by Oberholtzer Creative Staff at 8:29 am  

Thursday, April 2, 2009

1 Trillion Dollar Advertising Campaign

The Zimbabwean—a voice for the voiceless—has developed a clever yet ironic marketing campaign in response to the collapse of the Zimbabwean economy under the Mugabe regime. The hyperinflation Zimbabweans have experienced for years has literally rendered their currency worthless. Time Magazine writes “The last official measure of inflation, in July last year, put it at 231 million percent.”

The huge posters, wall murals, flyers, and billboards featured in this campaign all consist of actual Zimbabwean money and contain bold statements such as “Fight the regime that has crippled a country” and “Thanks to Mugabe this money is wallpaper” that are printed directly on the dollar bills.

Check out the photos from the newspaper’s Flickr page.

posted by Oberholtzer Creative Staff at 5:33 am  

Wednesday, April 1, 2009

Ikea “Leko” revealed

After much anticipation due to a successful viral marketing campaign Ikea has lifted the sheet. As expected Leko is not a car, but a car-sharing service.

posted by Oberholtzer Creative Staff at 4:11 am  
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