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Wednesday, May 4, 2011

The Business Card With Some Balls

One wonders if the use of these understated, socially relevant, ass-whooping cards could actually be the first step eradicating atrocious parking habits. From personal observation, these little billets would sell like hot cakes in the SF Bay Area where it would seem as though parking lines were drawn with invisible paint…

Big Up!

posted by Oberholtzer Creative Staff at 9:34 am  

Wednesday, May 4, 2011

Get Absorbed by a Good Book

We really dig this literal depiction. Bookstore Mint Vinetu promotes the love of reading via The Love Agency’s “Be Someone Else” campaign. (more…)

posted by Oberholtzer Creative Staff at 8:30 am  

Monday, May 3, 2010

VC Takes a Look “Up There”

UP THERE from Jon on Vimeo.

Dig this documentary that explores the art of hand-painted advertising murals.

posted by Oberholtzer Creative Staff at 11:33 am  

Friday, January 22, 2010

Green Advertising

Photo from Flickr user PghFun1

PNC’s green wall towers at nearly 2,400 in square feet which is the size of two tennis courts. Wow!

According to a post over at Forecast Earth, the idea is catching on.

Like green roofs—their perpendicular counterparts—green walls are covered in vegetation and provide the benefits of natural insulation and removal of air pollutants. PNC, which provides banking and wealth management services, estimates it will be 25 percent cooler behind the wall than the ambient summer temperatures.

The PNC wall features more than 15,000 ferns, sedums, brass buttons and other plants that create a swirling pattern of varying hues of green above the company’s logo. They are divided among hundreds of 2-by-2-foot aluminum panels that were anchored onto the building’s frame after part of the granite facade was removed.

Joanne Westphal, a landscape architecture professor at Michigan State University (more…)

posted by Oberholtzer Creative Staff at 7:41 pm  

Friday, January 15, 2010

Street View Advertising

Google is expanding its reach having filed a patent application for a method to automagically detect billboards in Streetview-type imagery and replace them in real time with Google’s own dynamically-generated google ads. So far it hasn’t been implemented, but is an interesting concept to keep a close eye on.

via:

posted by Oberholtzer Creative Staff at 4:32 am  

Tuesday, January 12, 2010

The Transformative Power of Personal Projects

Bored with his ad agency gig and the uninspiring work he was producing, Ji Lee – now Creative Director of Google Creative Lab – decided to take matters into his own hands in 2002. The result was the ad-spoofing Bubble Project, in which Lee placed blank speech bubbles on ads around New York City. The masses responded and the project went viral, gaining Lee recognition and ultimately forwarding his professional career. Here, Lee talks about how he created, financed, and marketed the project single-handedly.


via SwissMiss:

posted by Oberholtzer Creative Staff at 1:53 am  

Monday, December 21, 2009

Losing your hair?

A memo pad geared to remind you to act on that hair loss.

posted by Oberholtzer Creative Staff at 12:12 am  

Sunday, October 11, 2009

Take the stairs

Volkswagen converted a set of stairs at the Odenplan subway station in Stockholm into a functioning set of piano keys in an effort to get people to take the stairs.

This promotion is just one stunt that appears on the carmaker’s “Theory of Fun” website, which showcases efforts to get people to change by simply making things more fun.

At the end of the day their installation persuaded 66% more people to take the stairs versus the escalator.

Thanks Chris for the heads-up.

posted by Oberholtzer Creative Staff at 7:23 pm  

Tuesday, August 18, 2009

Bottled Water is the Primary Cause of Restless Leg Syndrome

This clever Tappening advertising campaign challenges the notion of Truth in Advertising while embracing an opposing concept. Lying. Tappening co-founders ask, “Why is it some bottled water brands still don’t list their source?” and encourage their rapidly-growing customer base to “start a lie” themselves…

The campaign will include a website where anyone can go to “start their own lie” at www.startalie.com, and can view or download a series of four ads to pass to their friends–which are all lies. This ad series includes:

1. Bottled Water Makes Acid Rain Fall on Playgrounds
2. Bottled Water is the Primary Cause of Restless Leg Syndrome
3. Bottled Water Causes Blindness in Puppies
4. Bottled Water: 98% Melted Ice Caps. 2% Polar Bear Tears


(more…)

posted by Oberholtzer Creative Staff at 11:09 am  

Monday, June 22, 2009

200,000 Coke cans = 1 Massive Aluminum Sculpture

To mark the start of Recycle Week in the UK, a team of artists led by Robert Bradford collected 200,000 aluminum Coke cans and recreated a 1949 billboard ad originally created by artist Haddon Sundblom.

“At the end of Recycle Week [June 22-28] each of the 200,000 cans will be recycled saving enough energy to keep a television running for seventy years.” According to Coke, if you recycle your used can, it could reappear on the shelves filled with yet more tooth-endangering flavoured water in just six weeks.

Peak below to see Sundblom’s original.

via:

posted by Oberholtzer Creative Staff at 9:48 am  
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