World Wildlife Imagery
In 1961, the WWF was founded in Switzerland. Since its inception, membership has grown to approximately 5 million members globally and invested over $1 billion in over 12,000 projects. In the process of making an invaluable impact on our world, the WWF has developed a wide array of powerful campaigns to raise awareness for their cause. Here’s a showcase of some of our favorites from the last decade.
“Our ultimate goal is to build a future where people live in harmony with nature. But with only 4,400 staff worldwide - as dedicated as they are - we clearly cannot do it all. Working with others is essential, and we thank our many partners for helping us in this immense task.”
—Chief Emeka Anyaoku, President, WWF International
WWF China ads use the concept of evolution to ask the question: Is the evolution of animals supposed to lead to objects for human consumption?
2008 was a great year for WWF as well as forest conservation. The organization was able to convince over 60 governments to sign a pact to work towards zero net deforestation by the year 2020. They were able to protect over 1 million hectares of forests including tracts of land in the Amazon and Congo.
WWF and deforestation:
“Save endangered animals before they disappear in front of your eyes”:
Our continued commitment to generating strong year-over-year revenue increases, and to directing those increases to programmatic activities, is compelled by the urgent need for change in the global forces and places that are the focus of our conservation strategy. We are grateful that our supporters share our sense of urgency. As a result, 82 percent of total spending this past fiscal year was directed to worldwide conservation activities.
WWF and fundraising.
“Save the world with a few coins. Donate at www.wwf.at.”:
WWF ads designed by Ogilvy, New Delhi, India. (2005)
“Get more for less. Save the elephant and you’ll save tigers, leopards, one-horned rhino’s, musk deer, the grasslands and much more.”:
Global warming. Our apathy harms only our own futures.
We all know about global warming. Although people might not think that they can do anything about it themselves individual action can make a big difference if we all do them together. Little things like turning off a light or not leaving a tap running. As it takes more effort to do it than not, we don’t do it. But that energy you save when you turn your computer off rather than put it on standby can really make a difference to our planet’s future when you multiply it by a thousand or a million.
Good 50X70 competition posters that were endorsed by WWF (2008):
WWF ad campaign in the form of bathroom towel dispensers! These paper towel dispensers have a cut out the shape of South America through which a stack of green paper towels illustrates the green rain forest canopy of the continent. As the paper towel dispenser is slowly drained of its green paper towels, we see the greenness slowly drained out of South America:
Simple yet powerful ad campaign created to demonstrate the effects of global warming on water levels:
WWF ad campaign for anti-Pollution:
