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Thursday, November 3, 2011

Jobs on Rand

Here’s a video we stumbled upon over at CR Blog that is worth a look on Steve Jobs relationship with design icon Paul Rand on the development/creation of his NEXT identity.

From CR Blog:
The Next was to be cube-shaped so Rand suggested the logo be so too. Jobs agreed and asked to see some options. Big mistake. Rand didn’t do options.

“I will solve your problem and you will pay me,” he told Jobs. “You can use what I produce or not, but I will not do options, and either way you will pay me.” And it would cost $100,000.

posted by Oberholtzer Creative Staff at 11:00 pm  

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