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Monday, April 18, 2011

RomneyFresh or AquaMitt?

Team Romney appears to be pulling out all the stops to assure victory next year. Recently he unveiled the brand new Mitt Romney logo which a New York Magazine staffer likened to the Aquafresh emblem. The commentary is as follows:

You know [Romney's] pretty serious about this because he’s already come up with a slogan (“Believe in America” — unlike Obama!) and a logo: a wavy, tricolor R that, as our video editor Sarah noticed, is reminiscent of Aquafresh toothpaste. Probably so that every time you brush your teeth, you’ll associate that fresh, clean feeling with the fresh ideas and clean break with the past that Romney will bring to Washington. Or maybe Romney’s logo people waited until the last minute and then frantically looked around the apartment for inspiration. Either way, the Aquafresh people are probably pretty pumped about all the free advertising they’re going to get when Mitt runs.


Only time will tell if the Romney brand will have the same impact and momentum on the American People as the Obama brand, but we’re not holding our breath.

posted by Oberholtzer Creative Staff at 9:40 am  

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