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Wednesday, April 13, 2011

Coca-Cola Says “Give It Back!”

The reigning champion of the cola wars has just widened the gap. The Coca-Cola company’s “Give It Back” racks are an industry first. Not only are they asking U.S. retailers to return their shelving, but they intend to develop 100% recyclable racks for display of all Coca-Cola products:

“Coca-Cola recovered 400 million pounds of cans and bottles in the U.S. in 2010, yet we want to do more,” said Gary Wygant, Vice President, Business Development, Coca-Cola Recycling. “By creating a 100 percent recyclable merchandise display rack, Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging.”

If only this change of heart could translate into a healthier product for consumption…

posted by Oberholtzer Creative Staff at 5:44 am  

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