To coincide with their 40th anniversary, Starbucks is set to launch a redesign of their logo. Starbucks CEO, Howard Schultz, says that the new logo embraces and respects their identity while evolving into a company poised for future success. In this video, the CEO says that the logo at the core is the same, but with the Siren superseding the original wordmark, Starbucks positions itself to complete their goal of merely being a purveyor of coffee.
Thursday, January 6, 2011
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