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Wednesday, January 5, 2011

Happy New Color!!

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True to form, Pantone brings us its’ annual selection of color of the year. Pantone’s own colorologists have declared Honeysuckle as the chroma of choice. The rational for the color also known as Pantone 18-2120 is as follows:

While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.
“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”

The previous 5 years (2006-2010), Pantone selected Sand Dollar, Chili Pepper, Blue Iris, Mimosa & Turquoise, respectively. Head over to Pantone’s site for more, including their 2011 Color of the Year Palettes.

posted by Oberholtzer Creative Staff at 10:56 pm  


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