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Tuesday, February 9, 2010

MTV changes logo

Say it ain’t so. After 29 years the original MTV logo designed by Frank Olinsky of Manhattan Design has been redesigned by MTV’s in-house creative team. It still retains many of the elements from the original minus ‘music television’, less ‘M’, and a more refined ‘TV’.

Tina Exarhos, a spokesperson for MTV’s marketing team, explained the change to “The New York Daily News”: “If you watch the channel, you’ve seen that it’s definitely going in a new direction. We really wanted to see the logo featured in a new way, and this was really meant to be able to house all the great things that are happening at MTV at any given time.”

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posted by Oberholtzer Creative Staff at 10:41 pm  

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