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Monday, November 30, 2009

Landmine Ketchup

Publicis Mojo figured out a simple, but clever way to raise awareness against landmines.

“Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.”

via noquedanblog:

posted by Oberholtzer Creative Staff at 11:23 pm  


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