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Sunday, November 29, 2009

Coca-Cola’s shape over the years

This month marks the 94th anniversary of the iconic Coca-Cola contour bottle. This single shape of packaging by Coca-Cola has achieved iconic status since its creation in 1915.

The first bottle was designed in 1915 by the Root Glass Company. The bottle designer, Earl R. Dean and his team decided to base the bottle design on the soda’s two ingredients, the coca leaf or the kola nut. Dean couldn’t find any photographs of either, but became inspired by the cocoa pod, and transformed the shape of the pod into a bottle:

Go here for a visual showcase of the bottle through the years.

posted by Oberholtzer Creative Staff at 3:05 pm  


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