Visual Culture

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Sunday, October 11, 2009

Take the stairs

Volkswagen converted a set of stairs at the Odenplan subway station in Stockholm into a functioning set of piano keys in an effort to get people to take the stairs.

This promotion is just one stunt that appears on the carmaker’s “Theory of Fun” website, which showcases efforts to get people to change by simply making things more fun.

At the end of the day their installation persuaded 66% more people to take the stairs versus the escalator.

Thanks Chris for the heads-up.

posted by Oberholtzer Creative Staff at 7:23 pm  


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