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Monday, October 26, 2009

Kellogg’s is Branding their cornflakes

Has Kellogg’s taken branding a bit too far with their attempt to laser-etch their logo on actual corn flakes? Head over to LogoDesignLove for a healthy discussion on the subject.

Telegraph states:
The laser uses a concentrated beam of light which focuses the energy within the beam, down to a very small spot on the Corn Flake. Mirror galvanometers are then used to steer the beam creating multiple vectors that reflect the laser from different angles and ultimately make up the image.

Thanks Calie for the tip.

posted by Oberholtzer Creative Staff at 3:19 am  

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