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Tuesday, August 18, 2009

Bottled Water is the Primary Cause of Restless Leg Syndrome

This clever Tappening advertising campaign challenges the notion of Truth in Advertising while embracing an opposing concept. Lying. Tappening co-founders ask, “Why is it some bottled water brands still don’t list their source?” and encourage their rapidly-growing customer base to “start a lie” themselves…

The campaign will include a website where anyone can go to “start their own lie” at, and can view or download a series of four ads to pass to their friends–which are all lies. This ad series includes:

1. Bottled Water Makes Acid Rain Fall on Playgrounds
2. Bottled Water is the Primary Cause of Restless Leg Syndrome
3. Bottled Water Causes Blindness in Puppies
4. Bottled Water: 98% Melted Ice Caps. 2% Polar Bear Tears

posted by Oberholtzer Creative Staff at 11:09 am  


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