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Tuesday, July 21, 2009

“Taking the Arnell out of Tropicana”

As many of you know Tropicana’s packaging rebrand has been somewhat of a rollercoaster ride having reverted back to its original look designed by Sterling Brands a few months back. Trop50 is the only product left that uses a splash of some of the design elements The Arnell Group came up with for the rebrand failure.

The new design on the right reverts back to many of the successful brand elements that the original had, while still keeping the Trop50 logo and that darn glass of orange juice.

via:

posted by Oberholtzer Creative Staff at 9:42 am  

9 Comments »

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