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Friday, July 24, 2009

Not another T-Shirt Start-up!

T-shirt companies have sprouted up like wildfire as of late. Some are here to stay, like Threadless, while others fail before they even start. TrickGo is one of these brands that sparked worth mentioning. The companies creator, (a freshman at The University of the Arts no less) spent countless nights bringing it all together in the confines of his dorm room. Through guerilla marketing, it has grown into a solid brand and artist collective – presenting some pretty sick work.

I quickly realized that everyone and their brother seemed to print t-shirts. Everyone I would tell about TrickGo would respond with, “Oh yeah my friend does that,” or “I used to do that!” I didn’t want TrickGo to be just another t-shirt start up so I did what any sensible college student would. I dumped my life savings into printing on better shirts, custom packaging, individually numbered hang tags, and vinyl stickers to promote the brand.

They also have a rather dope blog that is worth a gander or two.

posted by Oberholtzer Creative Staff at 5:45 pm  

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