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Monday, July 6, 2009

MTV Reloaded

MTV International is rolling out its new look as created by their own creative directors in collaboration with UK-based studio Universal Everything.

The new logo is essentially the same as the original, but will only appear as a black and white symbol rather than the flexible interchanging of color, pattern, and texture that we’ve grown familiar with. This flexibility is what Frank Olinsky, along with his design team at Manhattan Design, had in mind when they designed the classic logo in 1981.

Here’s just one example of a former variation of the logo:

The faces, shown above, are American Typewriter Light Italic, Balloon Bold, Bigcity Maxi, Cozzap Open, Flash ND, Futura SB Bold Italic, Sahara Bodoni and Signpainter House Brush.

Below you’ll find a few examples of how the logo is applied to the new brand:


posted by Oberholtzer Creative Staff at 6:16 am  


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