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Friday, July 10, 2009

Kraft Foods has (yet another) new smile

A few months ago, Kraft Foods introduced its new corporate logo with an accompanying press release that states: “[The new logo] signals to employees, consumers and investors what the new Kraft Foods is all about.”

It appears as though Kraft Foods has a tenuous grasp of their coporate identity. Just last week they issued a modified version of the new logo (as seen above). Check out Brand New for the full story.

posted by Oberholtzer Creative Staff at 5:05 am  

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