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Monday, July 27, 2009

Iconography and Typography at its best

Oxfam International, got a bold makeover thanks to Barcelona-based design studio Hey.

The aim was to renew the image of Oxfam and create an emotional link between the association and its young target. To create a more visual language, the letters are converted into illustrations, which increases the signification of words and create a own graphical personality, direct and reinvidicative. Titles are reduced to one single word to communicate quicker and more directly.

Head over to Hey Studio for more images of the rebrand.

via:

posted by Oberholtzer Creative Staff at 5:52 pm  

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