Music Tees
Mos Def is trying a different approach this time around to launch his new album The Ecstatic by creating a Music Tee. Here’s how it works:
The album will be embedded in the shirt, and follows The Original Music Tee- a ‘mix tape’ shirt containing album art on the front and a play list on the back. Each shirt has a hang-tag printed with a URL and a unique code allowing the purchaser to download the music from the album.
The music/fasion company Invisible DJ, came up with the concept and is working with the fashion designer LnA to develop the tees. For more on this peak over at Pitchfork.
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