Music Tees
Mos Def is trying a different approach this time around to launch his new album The Ecstatic by creating a Music Tee. Here’s how it works:
The album will be embedded in the shirt, and follows The Original Music Tee- a ‘mix tape’ shirt containing album art on the front and a play list on the back. Each shirt has a hang-tag printed with a URL and a unique code allowing the purchaser to download the music from the album.
The music/fasion company Invisible DJ, came up with the concept and is working with the fashion designer LnA to develop the tees. For more on this peak over at Pitchfork.
Hi there! Wonderful thought, but can this actually perform?
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