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Thursday, May 21, 2009

Show Some Love

In an effort to strengthen the Philadelphia design community, AIGA Philadelphia called all designers to “show some love” and submit their work to the Philadelphia Design Awards. GDloft was commissioned to design the events catalog and is quite nice to say the least. We’ve included an excerpt from their website describing their thinking behind it:

In the preliminary stages of the catalog, gdloft focused on representing all designs, winners or not, as well as creating a book to serve as “art” within the context of a gallery (for the winners exhibition). The catalog print-run was limited to the same amount of entries received (576) to represent all the work of the design community. Using a variable printing program, each cover is a different color of a predetermined spectrum; thus, making each catalog entirely unique— no two pieces are identical. In addition, each catalog was individually numbered. When all the catalogs are stacked together the spines create a seamless spectrum of color that produces the quality of a sculpture.

posted by Oberholtzer Creative Staff at 5:15 am  


  1. You need to change the style. Hope you will update the article. But the blog overall is ok

    Comment by Spirulina — January 14, 2011 @ 12:48 pm

  2. I’m still learning from you, as I’m trying to achieve my goals. I absolutely enjoy reading everything that is posted on your blog.Keep the aarticles coming. I enjoyed it

    Comment by Carlos Jing — January 14, 2011 @ 10:13 pm

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