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Thursday, April 23, 2009

Simply Put: Sea Tagging

CURB, a natural media company, developed a simple yet impactful campaign using saltwater and stencils:

According to head of marketing, Peter Kerwood, it cost millions to make the SEALIFE London Aquarium a world-class attraction, while London-based CURB used little more than saltwater and a stencil to market it. “Sea Tagging” as it’s called, is as simple as that. Guerilla teams dress in scuba gear created an aquatic sprawl across London, spraying more than two-thousand sea animals on buildings and sidewalks, creating an experiential marketing campaign totally relevant to the Aquarium.

via:

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posted by Oberholtzer Creative Staff at 7:51 am  

5 Comments »

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    Comment by mba — January 14, 2011 @ 11:17 am

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    Comment by Carline Jaso — January 14, 2011 @ 10:51 pm

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