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Wednesday, April 29, 2009

Refreshingly Retro

These retro inspired designs appropriately named the Pepsi Throwback and Mountain Dew Throwback brings much needed life back into the stale brands this spring.

While most soft drinks are sweetened by High Fructose Corn Syrup the “throwback” products per Pepsi, are “sweetened with natural sugar, a blend of cane sugar and beet sugar.”

Source: Pepsi-Cola North America Beverages

The Pepsi Throwback and Mountain Dew Throwback packaging feature a retro look and are sweetened with natural sugar, just as they were back in the ’60s and ’70s, to give consumers a taste of the past”

Head over to for an in depth look at the series.

posted by Oberholtzer Creative Staff at 10:14 am  


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