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Thursday, April 2, 2009

1 Trillion Dollar Advertising Campaign

The Zimbabwean—a voice for the voiceless—has developed a clever yet ironic marketing campaign in response to the collapse of the Zimbabwean economy under the Mugabe regime. The hyperinflation Zimbabweans have experienced for years has literally rendered their currency worthless. Time Magazine writes “The last official measure of inflation, in July last year, put it at 231 million percent.”

The huge posters, wall murals, flyers, and billboards featured in this campaign all consist of actual Zimbabwean money and contain bold statements such as “Fight the regime that has crippled a country” and “Thanks to Mugabe this money is wallpaper” that are printed directly on the dollar bills.

Check out the photos from the newspaper’s Flickr page.

via Time & GOOD

posted by Oberholtzer Creative Staff at 5:33 am  

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