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Tuesday, March 17, 2009

DJ Stout on Obama’s stimulus package logo

DJ Stout was invited to rebrand the logo of President Obama’s administration Recovery and Reinvestment Act for a feature in Monday’s issue of USA Today. Here’s what he had to say:

“The most important part of the identity that they have now is the Web address. In (the logo’s) current form, it is getting lost and actually looks like an afterthought,” says designer Stout. “Our solution gets rid of the old-fashioned and overused icons of leafy plants and outdated machinery cogs and gets to the modern heart of the message. The Obama administration wants you to go to the website to find out about the recovery effort. That is, if you even give a hoot.”

via Pentagram:

posted by Oberholtzer Creative Staff at 5:03 am  

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