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Thursday, February 19, 2009

We are One

Given that it is “Fashion Week” in the Big Apple we felt it appropriate to comment on the limited edition package design developed for CK One and CK Be. The packaging is part of the “We are One” campaign that was launched on January 20th, in honor of President Barack Obama’s inauguration.

Beginning in March as part of the CK “We are One” campaign you’ll be able to purchase CK One or CK Be with an MP3 player and speaker that ties into their idea of ‘music as the universal language’

We Are One Ad:

We Are One TV Commercial Spot:

The Making of the We Are One TV Commercial Spot:

posted by Oberholtzer Creative Staff at 2:52 pm  


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