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Monday, February 23, 2009

Tropicana packaging debacle

Tropicana found out the hard way that the consumer is ALWAYS right. The new brand that hit the shelves in January will be discontinued by the end of next month. Wow!

The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.

Quote from a Tropicana shopper:
“Do any of these package-design people actually shop for orange juice?” the writer of one e-mail message asked rhetorically. “Because I do, and the new cartons stink.”

Source:
Image from SwissMiss:

Related Posts:
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posted by Oberholtzer Creative Staff at 2:19 pm  

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