Visual Culture

Connect, Create, Inspire

Monday, February 23, 2009

Tropicana packaging debacle

Tropicana found out the hard way that the consumer is ALWAYS right. The new brand that hit the shelves in January will be discontinued by the end of next month. Wow!

The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.

Quote from a Tropicana shopper:
“Do any of these package-design people actually shop for orange juice?” the writer of one e-mail message asked rhetorically. “Because I do, and the new cartons stink.”

Image from SwissMiss:

Related Posts:
Gatorade has a New Look

posted by Oberholtzer Creative Staff at 2:19 pm  


  1. Hi! Your article rocks and is really a very good understand!…

    Comment by seotons — January 14, 2011 @ 11:41 am

  2. I wished to thanks for this great read!! I positively enjoying every little little bit of it I have you bookmarked to check out new stuff you put up

    Comment by grado sr80i — January 14, 2011 @ 4:08 pm

  3. thnk you for post

    Comment by travesti — January 14, 2011 @ 4:41 pm

  4. ı love blog

    Comment by escort bayan — January 14, 2011 @ 4:41 pm

  5. I am not able to see this website properly on my telephone :(

    Comment by porch swings — January 14, 2011 @ 6:24 pm

  6. Cheers for this posting, guys, retain up the fantastic operate…

    Comment by seotons — January 14, 2011 @ 7:18 pm

  7. I expecially went before the changing from lipator to crestor of our surrogate magnesio to have this equipotent intussusception removed, as he probobly is a danger.

    Comment by Lexapro — January 14, 2011 @ 7:33 pm

  8. I definitely knew about most of this, but even so, I still think it is useful. Great job!

    Comment by download movies — January 14, 2011 @ 8:15 pm

  9. Thank you pertaining to sharing that wonderful subject material on your site. I noticed it on the internet. I may check to come back when you post extra aricles

    Comment by plates topu hareketleri — January 14, 2011 @ 9:28 pm

RSS feed for comments on this post. TrackBack URI

Leave a comment

You must be logged in to post a comment.

Powered by WordPress