GE recently introduced “The Smart Grid”, a new campaign that is absolutely stunning in every aspect. It’s use of 3-D rendering is in full-effect with supportive, well appointed voice overs that invite you into GE’s world of eco-tech innovation. An added bonus is an augmented reality feature where users can have the website literally jump into their hands by watching a new eco-friendly wind or solar plant unfold into a 3D hologram onscreen via their web-cam. You can see an example below:
Monday, February 16, 2009
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