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Friday, February 20, 2009

Five on Fifth – Welcome to Diesel Planet

Today marks the finale of the week-long series of exclusive dinners showcased within the new Diesel Planet store on 5th Avenue. The campaign coincides with fashion week and celebrates their largest store to date – a 20,000 square foot, three story shoppers oasis. True to their mission to “change the face of Fifth Avenue,” Diesel Planet exemplifies the evolution of the consumer experience. In addition to on-site tailoring, and “magic mirrors,” the mega store offers cell recharging stations, store-wide WiFi, multilingual staff, DJ’s on every floor – and much more.

According to, Renzo Rossi, the president of the hip apparel enterprise, Diesel Planet is “the accomplishment of a 30-year dream as well as the beginning of a new adventure.” No doubt this campaign is a bold and unusual experiment in marketing. The concept grew from the classic tradition of NYC window shopping. The store front window is dressed as a Diesel-esque Manhattan apartment by day (complete with radio, brick wall, fire escape and a massive mohawk bust that appears to have plummeted through the ceiling), transforming into a cozy dining area by night where on-lookers from the street can view those in the know partaking in a casual dinner and conversation.

Tuesday Night Five on Fifth with NY Giants Danny Clark, James Butler and Justin Tuck:

Each dinner featured six guests who embody the essence of the hipper side of New York. Visual Culture cordially accepted an invitation to Tuesday night’s event – an evening with the NY Giants (Danny Clark, James Butler and Justin Tuck for all you football enthusiasts). The space was quite striking: The exterior covered in cast glass with their signature logo – the image of a Mohican – hand-cut into black steel. The interior is filled with refurbished vintage wood, hand crafted accents, vintage furniture, and of course, Diesel’s staggeringly chic merchandise. The theme of the Five on Five feast is cleverly carried throughout the store with a variety of accessories being displayed on plates and flatware.

Tonight’s soirée is sure to be an absolute blow-out. The ‘IT Girls’ of NYC will usher in the climax of the Five on Five series. The new Diesel Planet store is located on the corner of 54th & 5th – dinner starts fashionably late, some time after 8pm. (more…)

posted by Oberholtzer Creative Staff at 3:20 pm  

Friday, February 20, 2009

“Hype, Hustle, Rip-Off”

Artist Bill McMullen’s critical yet amusing exhibit is about to jump off in LA. Format Mag says it best:

Hype, hustle, rip-off. That’s the title of Bill McMullen’s newest exhibition at LA’s The The Constant Gallery, and is it ever fitting. McMullen takes aim at – and parodies – the visual culture brought forth by modern-era capitalism, and he certainly hits a nerve. A critique of the ‘buy now, think later’ consumerist impulse, McMullen explores advertising’s impact on visual art – or, quite simply, the hyping, hustling, and ripping-off of an art form. A visual treat and political statement, his show opens on February 21st.

For more on his upcoming show you know what to do.

via FormatMag:

posted by Oberholtzer Creative Staff at 3:20 pm  

Friday, February 20, 2009

The La Entrada Project


La Entrada Project – Wall1 from geraluzlove on Vimeo.

Dig this collaborative arts project “La Entrada” based out of San Diego, CA.

“The project actively cultivates culture in the community and is a reflection of social change. The core mural pieces are embedded on the new architectural development of affordable income housing in Logan Heights. La Entrada’s design have a meaningful approach that speaks with the people’s language; the imagery becomes cultural tools of social engagement and in its stories of experiences move and circulate as positive information which become vehicles for connections within the community.”

(more…)

posted by Oberholtzer Creative Staff at 10:45 am  

Friday, February 20, 2009

A chair seen in Low Resolution

Hmmm… the negative shape looks very close to an Eames Chair. Interesting idea, but is it comfortable to sit on? Find out more here.

Shout-out to Dick for the heads-up

posted by Oberholtzer Creative Staff at 10:30 am  

Friday, February 20, 2009

Letter Boxes

Letterboxes is a prototype developed by The Design Office. The oversized 4-inch kraft boxes reintroduce the alphabet not as 26 distinct letters, but as the result of combining geometric parts. The cubes may be viewed and stacked from any direction, creating unexpected shapes and letterforms. (more…)

posted by Oberholtzer Creative Staff at 10:27 am  

Friday, February 20, 2009

The Credit Crisis Visualized


The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.

This visual take on the credit crisis by Jonathan Jarvis is a bit long, but well worth the investment.

via TodayandTomorrow:

posted by Oberholtzer Creative Staff at 10:22 am  

Friday, February 20, 2009

To Design or Not to Design

Steven Heller sat down with Core77′s editor-in-chief, Allan Chochinov on how to teach students to not design unless there is a need, as well as debate the concept of obsolescence as a tool for stimulating the economy. We’ve included an excerpt of the interview below. To read the conversation in full click here.

“There is an age-old debate between training students and educating them. This is true for many disciplines, and is perhaps reaching a crisis point with product, or industrial, design. I used to have a perennial argument with a fellow faculty member that took the form of: “These students won’t be able to design anything if you don’t teach them how” versus “These students will only be designing dumb stuff if you don’t ask them why.”

Source:

posted by Oberholtzer Creative Staff at 8:59 am  

Thursday, February 19, 2009

We are One

Given that it is “Fashion Week” in the Big Apple we felt it appropriate to comment on the limited edition package design developed for CK One and CK Be. The packaging is part of the “We are One” campaign that was launched on January 20th, in honor of President Barack Obama’s inauguration.

Beginning in March as part of the CK “We are One” campaign you’ll be able to purchase CK One or CK Be with an MP3 player and speaker that ties into their idea of ‘music as the universal language’ (more…)

posted by Oberholtzer Creative Staff at 2:52 pm  

Thursday, February 19, 2009

Nothing to smile about

Kraft Foods, one of the largest food and beverage companies in the world unveiled a new corporate logo this week. Keep in mind that the re-brand will only be seen on the corporate level – not the consumer level. Below is an excerpt of a press release from Kraft Foods:

Excerpt from Press Release:

With a new purpose and values setting a fresh direction, Kraft Foods also gave its corporate logo a facelift to more clearly deliver “delicious.” Starting today, people around the world will begin to see the new identity that deliciously features a smile, the natural reaction to delicious foods and experiences, and a colorful flavor burst. It signals to employees, consumers and investors what the new Kraft Foods is all about.

This is definitely a case of a re-brand gone horribly wrong. The typography is a mess with its mish-mosh of styles, thickness, and color changes. The tag line set in Tekton is amateur at best.

The smiley face graphic contains the same haphazard style that just fails to hold up as a mark. This new effort may have just knocked Pepsi off as the “WORST” re-brand. Thoughts?

via Brand New:

posted by Oberholtzer Creative Staff at 2:41 pm  

Thursday, February 19, 2009

Wood, Paper, Checkmark winners announced

Design 21 has announced the winners of their latest competition, “Wood, Paper, Checkmark”: a consumer action & education campaign for the use of Forest Stewardship Council.

Participants were asked to create an image that would be used for online and print ads along with a supporting URL that would be used in the concept-based campaign. See below to view the winners:

Overall Winner: Damian O’Hara and Christophe Roger
(more…)

posted by Oberholtzer Creative Staff at 10:49 am  
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