The WWF hired Shepard Fairey to develop the look for their Earth Hour campaign which is set to launch on March 28th. Earth Hour is a global initiative to ‘switch off’ the globe for one hour. Yes, no electricity. 377 cities have already signed onto this global mandate to take action on climate change.
Fairey has been under a lot of heat lately, so we’ll give him a pass on what he churned out for this campaign. Truth be told, we were expecting something a bit more inspiring for this monumental one-hour global event. Your thoughts?