Visual Culture

Connect, Create, Inspire

Friday, February 13, 2009

Ellesse is turning 50

The Italian sports brand Ellesse snagged Si Scott to develop this illustration to launch their Call For Entries design competition to mark their 50th Anniversary.

The Objective:
To Create a piece of art or design to commemorate the Ellesse 50th Anniversary inspired by the brand’s Italian Heritage and sporting roots in tennis. Submit your concepts here.

Ellesse’s logo story (1959):
The original logo was made up from founder, Leonardo Servadio’s name and initials. His name was soon dropped from either side so it existed as L&S—elle & esse.


The shaded L&S was discontinued and the half tennis ball graphic known as the “semipalla” was introduced.

The Ellesse logo as it stands today

Shout-Out to Henry for the heads-up.

posted by Oberholtzer Creative Staff at 3:10 pm  


  1. WONDERFUL Post.thanks for share..more wait and my seotons .. ;)

    Comment by seotons — January 14, 2011 @ 10:24 am

  2. Your place is valueble for me and my seotons. Thanks!…

    Comment by seotons — January 14, 2011 @ 10:44 am

  3. I love this blog! – This is the most interesting thing I’ve read today.

    Comment by Weight Loss Pills — January 14, 2011 @ 2:18 pm

  4. Find it at

    Comment by jogmaied — January 14, 2011 @ 4:09 pm

RSS feed for comments on this post. TrackBack URI

Leave a comment

You must be logged in to post a comment.

Powered by WordPress