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Sunday, February 8, 2009

“Celebrate The Music That Makes Us”

The 51st Annual Grammy Awards will be in full effect tonight. The advertising campaign developed for this year’s awards warrants recognition given the uninspiring ad campaigns of years past. Let’s see if this new look will carry over to the actual event.

The fully integrated campaign includes TV, out of home, print and interactive advertisements and will highlight the songs that have influenced the people that have, in turn, influenced us. Portraits of diverse musicians — including Lil Wayne, Rihanna, Stevie Wonder, and Thom Yorke of Radiohead — are created using song titles that have inspired them in their careers and lives.

To see
Lenny Kravitz:

Stevie Wonder:

The campaign is reminiscent of this music video by Jay-Z and

Jay-Z on iLike – Get updates inside iTunes

Work by multimedia artist Mark Fischer:

posted by Oberholtzer Creative Staff at 4:20 pm  

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