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Tuesday, February 24, 2009

An Ecological Brew

In case you were wondering, this new “green” beer has absolutely nothing to do with shamrocks, leprechauns, or four leaf clovers. The innovative packaging for Cascade Green, brewed in Australia, was design by none other than Landor.

The project included brand strategy, naming, and tone of voice, through to packaging, point of sale, and merchandise design. When designing the packaging, the objective was to, where possible, minimize the carbon footprint… And wherever possible materials were selected based on their recycled content, including the 100 percent recycled stock for use of the point of sale materials and cartons.”

via The Dieline:

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posted by Oberholtzer Creative Staff at 8:00 am  

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