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Friday, January 9, 2009

Fresh Catch of the Day

Condom Strips – Newport Beach, CA

To bring some attention to ocean pollution and just how disgusting it really is, Surfrider Foundation teamed up with Satchi & Satchi LA to create “Catch of the Day.” Simply and brilliantly, they collected actual trash from beaches around the U.S., packaged it like food, and left it on display at farmer’s markets. It’s site-specific, appropriate, impacting, meaningful, shocking, and an actual consumer insight into the very act they’re in the middle of. Someone about to buy fish from the same ocean as the trash in their hands can’t help but be at least a little more enlightened as to how pollution isn’t someone else’s problem.

We humans are such great stewards of the Earth, eh??

Butts-n-Bits – Venice Beach, CA

Check the flipside for many

Plastic Surprise – Galveston Beach, TX

Styrofoam Bites – Long Beach, CA

Aerosol Valu-Pack – South Padre Beach, TX


posted by Oberholtzer Creative Staff at 11:00 am  

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