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Friday, December 5, 2008

Reebok Flashback

Conceived by Formavision. Reebok Flash is housed in a 3,000 sq. ft. gallery space in NYC’s Bowery section and will be on display until December 31st. This is Reebok’s first ever pop-up store. The featured limited-edition sneakers and exclusive apparel collections are designed in collaboration with artists Rolland Berry, John Maeda, and the estate of Jean-Michel Basquiat.

A few of your favorites from the ’80s have been relaunched including the notorious Pump, and the iconic freestyle series.

“Our intent was to provoke and perhaps confound visitors by making them feel as if they are stepping into a print rather than a store”.


via Set Your Style:

posted by Oberholtzer Creative Staff at 1:33 pm  

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