The Obama Brand: A retrospective
Without question, Barack Obama’s identity raised the bar of political campaign branding. It is by far the best-designed identity of a U.S. presidential candidate - courtesies of two leading Chicago-based firms: Sender & MODE.
In Mr. Sender’s words:
“We were looking at the ‘O’ of his name and had the idea of a rising sun and a new day. The sun rising over the horizon evoked a new sense of hope.”
We’ve included a visual retrospective on the logo, how it evolved and extended as an identifier throughout his campaign.
Group Specific
State Specific X50 (Too many to upload, but you get the idea)
Party Specific
Typography and Usage
The Poster as an application
[...] a retrospect on Sol Sender’s brand check-out a post we completed a few weeks back. Share and [...]
Pingback by Visual Culture » The “O” in Obama — November 21, 2008 @ 11:51 am
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