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Friday, November 7, 2008

The Obama Brand: A retrospective

Without question, Barack Obama’s identity raised the bar of political campaign branding. It is by far the best-designed identity of a U.S. presidential candidate – courtesies of two leading Chicago-based firms: Sender & MODE.

In Mr. Sender’s words:

“We were looking at the ‘O’ of his name and had the idea of a rising sun and a new day. The sun rising over the horizon evoked a new sense of hope.”

We’ve included a visual retrospective on the logo, how it evolved and extended as an identifier throughout his campaign.

Group Specific

State Specific X50 (Too many to upload, but you get the idea)

Party Specific

Typography and Usage




The Poster as an application





posted by Oberholtzer Creative Staff at 3:52 pm  

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