Without question, Barack Obama’s identity raised the bar of political campaign branding. It is by far the best-designed identity of a U.S. presidential candidate – courtesies of two leading Chicago-based firms: Sender & MODE.
In Mr. Sender’s words:
“We were looking at the ‘O’ of his name and had the idea of a rising sun and a new day. The sun rising over the horizon evoked a new sense of hope.”
We’ve included a visual retrospective on the logo, how it evolved and extended as an identifier throughout his campaign.