Pepsi is redesigning it’s circular logo to resemble a smirk. According to Advertising Age:
The unofficial logo will now loosely form a series of smiles. A “smile” will characterize brand Pepsi, while a “grin” is used for Diet Pepsi and a “laugh” is used for Pepsi Max.
PepsiCo today said it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of “every aspect of the brand proposition for our key [carbonated soft drink] brands. How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers.”
What a way to spend a billion. It’s almost as if they believe that by putting a smile on the brand, they’ll actually stand a chance at beating out Coke.