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Wednesday, October 22, 2008

A Really Bad Idea

Pepsi is redesigning it’s circular logo to resemble a smirk. According to Advertising Age:

The unofficial logo will now loosely form a series of smiles. A “smile” will characterize brand Pepsi, while a “grin” is used for Diet Pepsi and a “laugh” is used for Pepsi Max.

PepsiCo today said it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of “every aspect of the brand proposition for our key [carbonated soft drink] brands. How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers.”

What a way to spend a billion. It’s almost as if they believe that by putting a smile on the brand, they’ll actually stand a chance at beating out Coke.

posted by Oberholtzer Creative Staff at 1:25 pm  


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